This bicycle has little business in apparel, other than to sell a lifestyle. And given that the apparel is not bicycling togs specifically, it is a leisure and “I imagine I’m a bicyclist” lifestyle message. It is a prop, as demonstrated by the whitewall ties and white chain and sprockets which contrast with the textured brick background. Positioning the bike outboard from the wall creates a nice dimensional and drop shadow effect. And I wonder of the wall mount iteself is just large diameter PVC Pipe cut, drilled and shaped to fit the need. CLICK the thumbnail for a closer look.
Compare directly with Bicycle posts at…
“Bicycle Sells a Lifestyle” (This Post)
“Neiman Marcus / Target Cross Sell“
“Spring 2012 Bicycle Makeover”
“Framed Bicycle Point-of-Purchase Presentation”
“No Bike Riding in Store”
For other Bicycle and related posts see…
“Bicycle-Wheel Apparel Rack”
“Neiman Marcus / Target Cross Sell“
“Bike Rack Recycled from Bicycles“
“Wood Bicycle Window Dressing”
“Bicycle Hoist in Retail”
“Cross Sell Helmets With Bikes”
“Turtle Riding at the Mall”
“Bike Rack Recycled from Bicycles”
“Bicycle Playing Card Merchandiser”
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
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