Rowboat Ice Chest Mussels Merchandising
My father … (scroll down to Kadysewski) … took great pride in offering only USDA Choice meats in his SuperMarket. The Grocer’s tradition of offering quality as service (and a lure) to customers continues. Here carried to the extreme of a mega wall sign. With meats positioned back-of-store, this sign speaks out in a very loud voice across the entire selling floor. I call the strategy a variant of the classic “Standing on the Shoulders of Giants” … USDA Choice is recognized for quality, and this store pegs its own reputation to that.
To pursue the topic further see…
“USDA Choice Mega Sign” (This Post)
“Bananas With Side Dish of Donuts”
“Urgent Allergen Alert In-Store”
“Health Conscious Cooler Signage“
“Label Sells Calorie Count Not Price“
“Store-Made Quality Promise“
“Fresh Farm Produce Chalkboard”
“Asian Pear Literature on S-Hook”
“In-Store Produce Calendar and Handling Chart“
“Dr Richter’s Guide To Fresh“For all Health Conscious Signage resources see…
“Health Conscious Signage Pinterest Board“ for a visual summary.
“Health Conscious Signage Index Page” for all resources and links
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