My European wife has guided my tastes in the direction of Euro designs generally. These Shelf PowerWing’d Encaps are of Italian design and unusual aisle-intruding nature. (You might prefer to classify them as Endcap’d Endcaps.) Having shelves in an outrigger configuration focuses attention on the merchandise from up and down the aisle, and across the intersections. This wine and spirit shop use is surely sedate enough for glass bottles exposed to quiet shopping traffic. In a busy, less-controlled environment you might present less breakable items or add Fencing or Shelf-edge Productstops. In any case this is premium high-visibility shelf space. Note the unique mount to the lowest shelf, which creates a kickspace as opposed to Base Deck final result. CLICK through the gallery for additional views. See these for yourself in most Fresh and Easy in California. The concept and fixturing is Italy-based CAEM. You might be seeing it first here on FixturesCloseUp. I love when I can “scoop” the industry press.
For details of Italian Flip-Front Label Strip design see…
“Every-Inch-Counts Retail Facing”Compare similar premium product positioning at …
“Multi-Item Shelf-Edge Extender“
“Single Item Shelf-Edge Extender”
“Shelf Extender is Bottom Mount“
“Shelf Edge Shoe Extension“
“Measuring Tape ‘Try Me First’”Contrast this post with…
“Cantilever Platform for Slatwire“
“Speaker Platforms for Wire Grid“
“Cantilever Cooking Tray Racks“
“Cantilever T-Shirt Platforms“Contrast further with ledges on flat surfaces…
“Flatback Hooks Add 3D on Flat Signs“
“Shoe Ledge Adds 3D to 2D Sign“
“Lego Ledge as Shoe POP”
“Dual Shadowboxes Merchandises Shoes“For PowerWing resources see…
“PowerWing Tag” for a scrollable list of discussions.
“PowerWing Pinterest Board“ for a visual summary.
“PowerWing Index Page” for all resources and links
For All Wine and Spirits Merchandising by Title…
“Imported Italian Endcaps” (This Post)
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
