This European Wax Center positioning statement tells you how great you’ll feel after your spa visit. It enunciates a far, far better benefit that “Walk in hairy, leave hairless.” Kudos to the copywriter for a great tag line. But I would make much, much larger so that it could be seen from the street, not just at the door. This is worthy of subhead status to the store name as main heading. Also considering the posh New Jersey neighborhood, I would add “And by Appointment” to the hours. Though the store is open extensively, by appointments sounds good. And for even more notice and gratuities, how about “In Home By Appointment”
For Sales Psychology and Empowerment by Title…
“Walk In, Strut Out” (This Post)
“Life is Short, Buy the Shoes”
“6 Language Customer Contact Form”
“Nautica Brands by Boat”
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon”
“Feng Shui for Retailers”
“Carabiner Motivates Rope Sale”
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone”
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Love Henri Bendel Dress Form”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology”
“Pillows Provide Truly Soft Sell”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“Great Gifts Branded Tag“For Sales Psychology and Empowerment resources see…
“Sales Psychology Tag” for a scrollable list of discussions.
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For Store Entry Branding resources see…
“Store Entrance Branding Tag” for a scrollable list of discussions.
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Store Hours resources see…
“Store Hours Tag” for a scrolling list of discussions.
“Store Hours Pinterest Board“ for a visual summary.
“Store Hours Index Page” for all resources and links
