Chaos and clutter obscures branding, package design and benefits copy. One way to reduce the shelf confusion is enhanced self-merchandising through stackable, self-organizing nesting container design. Items become better behaved and more able to billboard brand and benefit. I liked the concept of the nesting containers for Tylenol. Now if only all the items in my medicine cabinet would stack so well.
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For Self Merchandising posts by Title see…
“ZipLock®-In-Action Tote Display”
“Follow One-Direction® Cosmetics”
“Roadside Emergency In-Store”
“GE® Upgraded Blister Pack”
“Xmas Bed Sheets Belly Banded”
“Steelers® Keep-it-Kolder PowerWing”
“Thumbnail Nail Brochure”
“Mutant Ninja Turtle Straight-Entry”
“Undershelf Shower Rod Rack”
“Cheap Label, Cheap Wine”
“Retailing Vodka by the Shot”
“Head Shop, Hookah or Still?”
“Tropical Fish Impulse Buy”
“Belgique® Chef as Brand Icon”
“Wheel Chock Summer Sale”
“Nesting Self-Merchandising Lawn Spreaders”
“Wegman’s® Craft Your Craft Beer”
“Wire-Tied Hand Soap”
“Periscope Bullet-Nose Multi-Hook”
“Clothesline Self-Merchandising”
“3 Pak Organic Coffee Rocks”
“Hyper Coil™ Self-Merchandising”
“Moleskine® Storyboard Sell”
“Smith & Hawkens® Brand Blossoms”
“Urban Decay® Naked”
“Chicken Nests In Store Cooler”
“How to Drink Scotch®”
“Tension Rod Shelf-Edge Array“
“Tension Rod Hooked Array“
“Tension Rod Hang-It“
“Wasp-Waist Item Self-Displays”
“Self-Merchandised Frogtape®”
“Precariously Balanced Frogtape®”
“Jeans Sold by Tube”
“Watch Box Hangs, Lays or Stands”
“Spring Clamps Take Flight“
“Grips-on-Strips Cross-Sell“
“Prickly Clamp Point-of-Purchase“
“Nesting as Display Strategy”
“Which First, Griffin or OtterBox?”
“Carabiner Motivates Rope Sale”
“Pouch Merchandising by Hook”
“Pouch Merchandising as Store-In-Store”
“Pouch Merchandising Challenge“
“D-Ring Shoelace Hanger”
“Mickey Mouse Ears Are The Sale”
“Item is Two Sizes, Package is One”
“Knife Guard is Knife Displayer”
“Ladder Grid Sells Ceramic Tile”
“WD-40 Display Flattery“
“OtterBox Box Outdoes Itself“
“T-Shirts Retail in Tubes“
“Magnets as Fixtures”
“Cap Brands and Hangs Product“
“Removable WD-40 Hang Tabs“
“Puzzle Package Self Promotion“
“Bottles in Strip Merchandiser“
“Bottle Hung to Merchandise“
“Tube Hangs and Retails Itself“
“Hanging Tube Self-Sells“
“Cookware Merchandises Itself“
“Neck Support for Water Bottles”
“Loop Hook Feeds Bottles Water“
“Waterbottles One-Up on Slatwall“
“Loop Hook Provides Neck Support”
“Store Self-Dispenses T-Shirts”
“Potion and Elixer Merchandising“
“Spoon Rest Package Overlay is Die Cut“
Compare self-merchandising packaging…
“Self-Merchandising Firewood”
“Clay Pot & Twine Merchandising”
“R2D2 Droid Inflatable”
“NARS® Cosmetics Pyramid Pack”
“NARS® Cosmetics Mirrored and Laced”
“Merchandising Robot Fish as Pets”
“Steelers® Keep-it-Kolder PowerWing”
“Re-Branding Cotton Candy”
“Ferrero Rocher® Xmas Traditions”
“Retail Fixture Yin and Yang”
“Bulgari® Brand Understated”
“Branded Skulls and Roses Tester”
“Truncated Cubes Self Merchandise”
“Cloisonné Nail Branding at Sephora®“
“Couture™ Toilet Plunger Self-Sell”
“Union Jacking Cosmetics“
“Personalizing Package Shapes”
“Owl Self-Merchandising“For a subset of Clamp self merchandising see…
“Spring Clamps Take Flight”
“Grips-on-Strips Cross-Sell”
“Prickly Clamp Point-of-Purchase“For Self Merchandising resources see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research links
For Red Fixtures resources see…
“Red Fixtures Pinterest Board“ for a visual summary.
“Red Fixtures Index Page” for all resources and links
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