Product Differentiation Study

Product Differentiation Study

My initial interest was the fixturing and hanging of the asymmetrical lower package. But there is more going on here than meets the initial eye so why not a full Product Differentiation Study? Both sets are “Value Packs” with tools color-coded similarly. The top offering Full-Size Tools, the bottom Mini-Tools with Travel Bag. The symmetrical arrangement of the Full-Size Tools is designed to contrast all the more with the asymmetry of the Mini’s. But there is just no pleasing me. After all the effort that went into great package design, precise balancing of packaging, and even constant color-coding of tools, it is the price differentiation that I see most. Would you pay $1 more for smaller tools and a cloth bag? CLICK through the gallery of images to consider your purchase carefully from all angles. Pegboard Fixtures are All Wire Flip Front Scanning Hooks.

For Asymmetric posts by Title see…

Product Differentiation Study
Fixturing Unbalanced Packages
Scissor Display Offers Trial
Asymmetrical Package Design”
Package Hooks Vertical and Askew
Angle the Package to Level the Name
Same Item, Two Selling Propositions
Sports Memorabilia on the Skew
Eccentric Ice Skate Hook
Lash Curler as Objet D’Art

For an Asymmetic Hammer merchandising subset…

Store Fixtures for a Secret Sect
Hook Displays Hammer Diagonally
Diagonal Back Tags as POP” and
Hammer Holder in Hardware

For all Asymmetric resources see…

Asymmetric Tag” for a scrollable list of discussions.
Asymmetric Pinterest Board” for a visual summary.
Asymmetric Index Page” for all resources and links.

Asymmetric Display, Packaging and Fixtures Pinterest Board FixturesCloseUp

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