Signature colors plus a branded color-chit shape. Every “creative” intuits a Pantone color and branded item from a mile away. This year’s Emerald color in cosmetics is exclusively at Sephora. My interest other than the model’s luscious eyes, was the use of the Pantone Chit and consistent Emerald color as logo, theme and intense branding. All the more fascinating is that even though it changes by season and year, Pantone succeeds in staking a claim to the chit, color and display.
Compare directly to last year’s Tangerine…
“Pantone Color Cosmetics for 2012 at Sephora“For all Pantone posts and related see…
“Pantone Emerald 2013 Color of the Year ” (This Post)
“Pantone Color Cosmetics for 2012 at Sephora“
“Pantone Dress Forms“
“Pantone T-Shirts at Popup Store”
“Pantone vs Munsell Color Systems”
“Vibrant Watch Display as Triptych”For other color systems and recommendations see…
“Sherwin-Williams Color Trends for 2012”
“Inspiring A•R•E Colors For Retail“
“Top Spring Fashion Colors”For a Pantone resources see…
“Color: Pantone Inspired Retail Merchandising“
“Pantone Index Page” for all resources and links.
For Sephora Fixtures and posts by Title see…
“Pantone Emerald 2013 Color of the Year ” (This Post)
“Tester Strip Vase and Catch Tray”
“Puzzle P-O-P by Tokidoki”
“Bell Jar Squared for Shelf Edge”
“Sephora Visual Echo“
“Sephora Moveable Makeup Station“
“Unrivaled Cosmetics Support“For all Sephora Merchandising and Fixtures resources…
“Sephora Tag” for a scrollable list of discussions.
“Sephora Fixtures and Merchandising Pinterest Board“
“Sephora Index Page” for all resources and links.
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Tag” for a scrollable list of discussions.
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links