Here Sally Hansen branding dominates, but small contrasting Facebook and Twitter logos let you know she “Friends” and “Tweets” too. For this type of social media I think this is the perfect visual and hierarchical relationship shelf-side and applaud the Hansen design and marketing. My opinion of how QR Code should be integrated differs. Follow the threads below and see if you agree. First CLICK the thumbnail for a close look at the Facebook, Twitter and brand URL signage footnote.
For QR Codes in Retail by Title see…
“Mall Wants to Talk QR And Much More“
“QR Code Errors as Footnote Only“
“Hobo QR Code for Digital Nomads“
“QR Code Sexier Than Skin“
“QR Code Out of Reach?“
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Street-Smart Scan Code“
“QR Code Fills Storefront“
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“
For all Shelf Branding and Categorization aids see…
“Branding and Categorization Tag” for a scrollable selection of posts
“Branding and Categorization Pinterest Board“ Visual Summary
“Branding and Categorization Index Page” for all resources.
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Tag” for a scrollable list of discussions.
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
For Logo’d and Branded Hook resources see…
“Hooks Logo’d and Branded Tag” for a scrolling list of discussions.
“Hooks Logo’d and Branded Pinterest Board“ for a visual summary.
“Hooks Logo’d and Branded Index Page” for all resources and links
For Store Entry Branding resources see…
“Store Entrance Branding Tag” for a scrollable list of discussions.
“Amenities: Store Entrance Branding Pinterest Board” visual summary
“Store Entrance Branding Index Page” for all resources and links