At first I thought this plastic chain was being used as a strip merchandiser.  But if you look closely you will see that  the chain hosts throw-away plastic strip merchandisers on either side. So the chain is an extender, allowing the strip merchandisers to be hung at an appropriate height with an S-hook main mount. Still, with the appropriate outfitting, why couldn’t plastic chain be a strip merchandiser? CLICK the thumbnail to see the informal mount.

For selected Strip Merchandiser posts by Title see…
Daisey Chain Mystery Fixture #1
Pegboard as Strip Merchandiser
Free-Standing Strip Merchandiser
Over-Door Merchandiser Mount for Cooler
Conjoined S-Hook is Hump-Backed
Back-to-School on a Strip
Strip Merchandising Umbrellas
Bottles Sold By Strip Merchandiser
Willowy Strip Merchandiser Arm

For all Strip Merchandiser resources…
Strip Merchandisers Tag” for a scrollable list of discussions.
Strip Merchandisers Pinterest Board“ for a visual summary.
Strip Merchandisers Index Page” for all resources and links

For all S-Hook resources…
S-Hooks Tag” for a scrollable list of discussions.
S-Hooks in Retail Pinterest Board“ for a visual summary.
S-Hooks Index Page” for all resources and links

For examples of chain uses try…
Rod and Chain T-Shirt Display
Jeans in Chains
Anchor Chain as Retail Fixture
Chain Fixtures Seen Here First
Plastic Chain as Merchandiser Strip
Puma Brand in Rust and Chain
Jaw Bite in Jeans Display
PVC Pipe Hosts Scarf Knots

http://pinterest.com/FixturesCloseUp/strip-merchandisers-and-mounts-in-retail/