Goth Apparel Goes Mainstream

Marketing must have this down to a science. Amid a broader array of scarves than you can even see in the photos, lurks this Skull offering. Apparently only 1 in 100 or 1 in 1,000 are Goth or have an actual cranial-design predilection. Far be it from any sales professional to miss such ba definable niche market. Even color is predictable and does not follow the vagaries of normal fashion. I’d love to track this scarf to see if it sells as Spring unfolds, or whether it languishes until Halloween or beyond. And is the same ageless design rolled out anew each year? Or do skulls require updating? CLICK the thumbnail for a broader, but still not all encompassing view of the offerings.

Compare this merchandise directly with pricier…
“Skull Scarfs for the Well-Heeled”

For reasons to think Skulls and Halloween right now see…
“Halloween Retail Research Gets Underway Early“

For Skulls in Retail posts by Title see…
“Swarovski-eaque Rhinestone Skull“
“Celtic is the New Halloween”
“Hanging Museum Case With Silver Skull“
“Street-Art Skulls in Retail“
“Skeleton Staff Greetings”
“Frankenstein-Inspired Fixture“
“Halloween Fixture Traditions“
“Fresh Shrink-Wrapped Skulls“
“Casket as Retail Window Display“

For all Skulls in Retail resources see…
“Skulls in Retail Tag” for a scrolling list of discussions.
“Skulls in Retail Pinterest Board“ for a visual summary.
“Skulls in Retail Index Page” for all resources and links

For Eerie Merchandising posts by Title…
“Potion and Elixer Merchandising”
“Tissue Use is Self-Explanatory“
“Swarovski-eaque Rhinestone Skull”
“Goth vs Halloween Styles“
“Celtic is the New Halloween”
“Halloween Starts Early Here“
“Halloween Fixture Traditions“
“Back Labeling Halloween“
“Skeleton Staff Greetings”
“Black Birds as Familiars“
“Hanging Museum Case With Silver Skull“
“Fresh Shrink-Wrapped Skulls“
“Stonehenge for Shoe Worshipers“
“Brides ‘R Us Window Dressing“
“Mail-Order-Brides Revisited“
“Frankenstein-Inspired Fixture“
“Twilight Zone Diorama Dramatics“
“Teapot Coffee Grinder Man”
“Moose Antler Merchandising“
“Grab a Beer at Brooks Brothers“
“Playing Jenga With Facings“
“Rx for Couch Potatoes“
“Cosmetics Cascade Magic Trick“
“Casket as Retail Window Display“

For Eerie Merchandising resources…
“Eerie Merchandising Tag” for a scrollable list of discussions.
“Eerie Merchandising Pinterest Board” for a visual summary.
“Eerie Merchandising Index Page” for all resources and links

For merchandising with Scarf Knots resources see…
“Scarf Knots Tag” for a scrollable list of posts.
“Scarf Knots Pinterest Board“ for a visual summary.
“Scarf Knots Index Page” for all research links.

For Scarf merchandising without Knots see…
“Scarves Without Knots Tag” for a scrollable list of posts.
“Scarves Without Knots Pinterest Board“ for a visual summary
“Scarves Without Knots Index Page” for all research links

For Scarf as Bandana resources see…
“Scarf as Bandana Tag” for a scrollable list of posts.
“Scarf as Bandana Pinterest Board“ for a visual summary.
“Scarf as Bandana Index Page” for all research links

For Scarf Braids resources see…
“Scarf Braids Tag” for a scrollable list of posts.
“Scarf Braids Pinterest Board“ for a visual summary.
“Scarf Braids Index Page” for all research links