An unconventional cross sell, pastry rolling pin and baking accessories on a Power Wing at the entrance to an aisle in Frozen. Not only was the Power Wing unusual, so was the Metal Plate All Wire Scan Hook. The frontwire uptilt made it a challenge to thread the Rolling Pin on and insert in the crowded display. The cross sell location was savvy merchandising for followup to sheet pastry, pie and other bakery mainstays. But the hookery employed could have been chosen better.

For a horizontal hook approach see…
Hooks Are Rails for Rolling Pins

For a hook with less frontwire up tilt see…
Rolling Pins Vend Vertically

For Rolling Pins by post Title see…
Rolling Pin Cross Sell in Frozen
French Rolling Pins Upended in Crock
Rolling Pins Boxed for Display
Hooks are Rails for Rolling Pins
Rolling Pins Sold in Bulk Bins
Rolling Pin Cashwrap Cross Sell
Rolling Pins Vend Vertically
Rolling Pin Product Stops

For Rolling Pin resources see…
Rolling Pins Tag” for a scrolling list of discussions.
Rolling Pin Merchandising Pinterest Board“ for a visual summary.
Rolling Pin Merchandising Index Page” for all resources and links