These micro J-Hooks struck a responsive cord and looked very familiar. See “J-Hooking Jewelry via Slot” for the same design on a slotted surface. Upon cross referencing they are from the same well-respected department store chain, different locations. But obviously someone is on the ball, specifying hooks that work across different displays and store locations. Note how extreme the wrap around and run-back of the “J.” I suspect that these hooks have minor anti-theft capability in requiring a perp to gingerly thread each item around the bend. A good strategy in a much larger hook, but less effective in these micro hooks which can lift out of the panel and drop right in a purse. READ the Chain Store Age produced whitepaper “Cut Theft”, and in particular the center-spread sidebar, for ways to defeat the electronic sensors, now that one has the micro-J and jewelry in your purse.

Compare directly to…
J-Hooking Jewelry Via Slot

For J-Hook Fixtures by Title see…
J-Hooking Jewelry Sans Slot
J-Hooking Jewelry Via Slot
C-Clamped Shelf Edge J-Hook
Flat Stock J-Hook Goes Storewide
Naked J-Hook on Corrugated
Best Hook for Hand or Foot
Under-shelf J-Hook Solution
Twin J-Hooked Tie-Downs
Boots Standing or Hanging on J-Hooks
Outlandish Stepped J-Hook
Bar-Mount J-Hooks for Underwear
J-Hook Anti-Theft Benefits
How to Display a Family of Products
FISH-Tip Waterfall J-Hook
Cookware on Apparel J-Hook
Cookware Hangs from Overhead J-Hook
Hook Includes Built-in Sock Stop
Mini Endcap J-Hook
J-Hooking Jeans
J-Hooking Scarves on Slatwall
Flatback Slatwire J-Hook
Socks, Slots, Slats and J-Hooks
Cookware on Metro J-Hooks
J-Hooking Sandals
J-Hook Product Stops Hats
Butt-Welded J-Hook for Grid.”
Guarded J-Hook for Shelf Edge

For all J-Hook merchandising resources…
J-Hooks Tag” for a scrollable list of discussions.
J-Hooks Pinterest Board“ for a visual summary.
J-Hooks Index Page” for all resources and links