Girls Shoes Square-Branded JCP

Girls Shoes Square-Branded JCP

Girls Shoes Square-Branded JCPThis Girls Shoes Square-Branded JCP is a direct but subtle application of this retailer’s new branding and advertising to the Girl’s Shoe Department. The square repeats and echoes across all departmental JP Penny signing and is a major element in their mass media advertising campaign. How many places can you repeat your logo storewide? Can you burn a mental impression of your Brand into customer’s brains this effectively? In light of Apple’s trademarking of its store design and the involvement of Apple alumni in Penny’s rebirth, is this “trade dress” or “trademark?” CLICK the thumbnail for an alternate view.

Compare directly to…

Endcap Square is JCP Branding

For Logo Branded Fixtures by title…

Girls Shoes Square-Branded by JCP
Endcap Square is JCP Branding
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For Logo Branded Fixture resources see…

Logo Branded Fixtures Tag” for a scrollable list of discussions.
Logo Branded Fixtures Pinterest Board” for a visual summary.
Logo Branded Fixtures Index Page” for all resources and links

For Sales Psychology resources see…

Sales Psychology Tag” for a scrollable list of discussions.
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

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