Endcap Square is JCP Branding

This major retailer launched new store design, branding, and advertising. Here the theme is carried through to subtilely echo across store remodels. As an advertising person I applaud the JC Penny sales psychology, branding and ad campaign. Sadly word in the industry is that sales have not yet reached goals as the chain works out other aspects of a new Integrated Marketing concept.  Nevertheless is this “trade dress” in preparation for store design “trademarking” or just intensive on-site branding? CLICK the gallery for other views and details of the endcap fixturing itself.

Compare directly to…
“Girls Shoes Square-Branded by JCP”

For related Shoe Ledge posts see…
“Endcap Square is JCP Branding” (This Post)
“Lego Ledge as Shoe Display”
“Flatback Hooks Add 3D on Flat Signs“
“Shoe Ledge Adds 3D to 2D Sign“
“Dual Shadowboxes Merchandises Shoes”
“Footwear Fixture Yaw, Pitch and Roll”
“Shoe Ledge Clings to Metal Mesh“
“Shelf Edge Shoe Extension“
“Eye Bolt Shoe Tray”
“Shoe Ledge on Diagonal Grid”

For Logo Branded Fixtures by title…
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“V for Shopping Bags by Victoria“
“Air Jordan Logo as Display Bling“
“Hands-On Pen Promotion“
“Hermes Logo as Tile Mosaic“
“Dior Brand as In-Store Cypher“
“Great Gifts Branded Tag“
“Fendi Charm Bracelet Trunk Sale“
“Fendi Slate Crossing-the-Line”
“Brand Fire-Branded on Wood”
“Religiously Inspired Sign Holder“
“Logo Branded Productstop“
“Logo’d Canvas Cap Display“
“Champion Logo Branded Bar Hooks“
“Tory Burch Does Dayglow“
“Tory Burch Front Door Beat Down“
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Fendi Finial as Branding“
“How Fendi Mounts Hook Finials“
“Logo Branded Display Hooks“
“Logo Branded Scan Hooks“
“How Loro Piana Ties a Scarf Knot“
“Ted Baker Autographed Store Fixtures”
“Louis Vuitton Endorses a Clothes Hanger”
“Logo Branded Slot-Mount Hat Trays“
“Crosse (Not Cross) Merchandiser”
“Prada Valise Self-Display“
“Dual Over / Under Hook Design”
“Burt’s Bees Gift Pack Branding“
“Designer Names for Little People“

For Logo Branded Fixture resources see…
“Logo Branded Fixtures Tag” for a scrollable list of discussions.
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links

For Sales Psychology resources see…
“Sales Psychology Tag” for a scrollable list of discussions.
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links