Subtle Square Branding in Shoes Main

This major retailer launched new store design, branding, and advertising. Here the theme is carried through to subtilely echo across store remodels. As an advertising person I applaud the JC Penny sales psychology, branding and ad campaign. Sadly word in the industry is that sales have not yet reached goals as the chain works out other aspects of a new Integrated Marketing concept.  Nevertheless is this “trade dress” in preparation for store design “trademarking” or just intensive on-site branding? CLICK the gallery for other views and details of the endcap fixturing itself.

Compare directly to…
Girls Shoes Square-Branded by JCP

For related Shoe Ledge posts see…
Endcap Square is JCP Branding” (This Post)
Lego Ledge as Shoe Display
Flatback Hooks Add 3D on Flat Signs
Shoe Ledge Adds 3D to 2D Sign
Dual Shadowboxes Merchandises Shoes
Footwear Fixture Yaw, Pitch and Roll
Shoe Ledge Clings to Metal Mesh
Shelf Edge Shoe Extension
Eye Bolt Shoe Tray
Shoe Ledge on Diagonal Grid

For Logo Branded Fixtures by title…
Girls Shoes Square-Branded by JCP
Endcap Square is JCP Branding
V for Shopping Bags by Victoria
Air Jordan Logo as Display Bling
Hands-On Pen Promotion
Hermes Logo as Tile Mosaic
Dior Brand as In-Store Cypher
Great Gifts Branded Tag
Fendi Charm Bracelet Trunk Sale
Fendi Slate Crossing-the-Line
Brand Fire-Branded on Wood
Religiously Inspired Sign Holder
Logo Branded Productstop
Logo’d Canvas Cap Display
Champion Logo Branded Bar Hooks
Tory Burch Does Dayglow
Tory Burch Front Door Beat Down
Giorgio Armani Makes an Entrance
Links of London Reaches Out
Fendi Finial as Branding
How Fendi Mounts Hook Finials
Logo Branded Display Hooks
Logo Branded Scan Hooks
How Loro Piana Ties a Scarf Knot
Ted Baker Autographed Store Fixtures
Louis Vuitton Endorses a Clothes Hanger
Logo Branded Slot-Mount Hat Trays
Crosse (Not Cross) Merchandiser
Prada Valise Self-Display
Dual Over / Under Hook Design
Burt’s Bees Gift Pack Branding
Designer Names for Little People

For Logo Branded Fixture resources see…
Logo Branded Fixtures Tag” for a scrollable list of discussions.
Logo Branded Fixtures Pinterest Board” for a visual summary.
Logo Branded Fixtures Index Page” for all resources and links

For Sales Psychology resources see…
Sales Psychology Tag” for a scrollable list of discussions.
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links