This started out to be documentation of yet another variation in shelf edge branding and Shelf Overlay techniques in retail. But the use of anti-skid buttons kicked it up a notch. Be honest. How many anti-skid buttons have you seen in Shelf Overlay use? A heat bend design, the shelf edge label holder tolerance is loose, an advantage to some but not all retailers. CLICK the thumbnail for extra in-use shots of the shelf edge effect from a distance.
Compare to C-channel Overlay solutions…
“Shelf Overlay Includes C-Channel
“Inseam Size as Visual Footnote”For Shelf Overlay posts by Title see…
“Shelf Overlay Seen From a Distance”
“Inseam Size as Visual Footnote”
“Shelf Overlay Has Built-in Riser”
“Glass Shelf Overlay Offers Pricing Sign”
“Shelf Overlay Label Holder for Sizes“
“Shelf Overlay Includes C-Channel”
“Empty Box Sells Full Box”
“Metro Cart as Welcome Wagon with Wire Shelf Overlay”
“Perforated Pallet Rack Overlay”
“Grid Open-Wire Shelf Employs Overlay”
“Theme-the-Shelf Overlay Wallpaper“
“Anti-Skid Equipped Shelf Overlay”
“Swing-Up Signage for Shelf”
“Hinged Shelf Overlay”For a list of all research aids see…
“Shelf Overlay Tag” for a scrollable selection of posts
“Shelf Overlay Pinterest Board” for a visual summary
“Shelf Overlay Index Page” Index PageFor alternate shelf-edge treatment concepts see…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif“
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Anti-Skid Equipped Shelf Overlay“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci“
“Why Store Branding Matters“