Rack Violates Rule of Tangency

Though hard to see, there is a 10º to 15º cant off perpendicular to this Literature and Business Envelope Stalwall Rack. The topmost view further reinforces the design direction with an angled rear product stop. But to me the “cant” is too small to provide any significant advantage or benefit. Here I think the 2D Rule of Tangency can be applied to a 3D construct: “Objects should be completely aligned, or if not, misaligned significantly enough to show that the misalignment was purposefully done.” This rack almost appears to be damaged and slightly bent, rather than angled for some true purpose. CLICK the gallery below for additional views. (Law of Tangency definition mine. I have never seen this written down as a design precept, only heard anecdotally. I am nevertheless a believer in it, even if the AIA Chairman of my Graduate Program never expounded it himself.)

Check for other Interim Posts!

For Postal and Office-Services posts by Title…
“Top-Stopped Box Holder Hook”
“Rack Violates Rule of Tangency“
“Three Mailers, Single Rack“
“Paper Well-Presented”
“Mailbox Point-of-Purchase Sign Promo”
“Miniature Wood Crate as Shipping POP”
“Office In-store Mailing Service Promo“
“Santa Mailbox In-Store”
“Santa Mailbox In-Store Redux via YouTube”
“Famous Fashions for Anglophiles”
“Cross Sell Postage Stamps at the Shelf Edge”
“Direct-Mail Direct from Store“
“Postage-Paid Greeting Cards“

For Postal and Office-Services resources see…
“Postal and Office Services Tag” for a scrollable list of discussions.
“Postal and Office Services Pinterest Board” for a visual summary.
“Postal and Office Services Index Page” for all resources and links

For mainline Literature Rack coverage see…
“Hinge Adjusts Literature Rack Width“
“Literature Rack Employs Safety Belts”
“Pallet-Rack-Specific Literature Holder“
“Feather-Weight Auto Feed En Masse“
“Selling ‘How to’ At The Shelf Edge”
“Literature Holder Sells Toys Instead”
“In-Your-Face Book Rack Arm”
“Pimped-Out S-Hook Mount Literature Holder”
“Shelf-Edge Business Card Holder“
“Rack Violates Rule of Tangency”
“Three Mailers, Single Rack“
“Transparent Paint Bucket Offers Pamphlets”
“Office Services In-Store Mailbox Promo”

For Postal and Office-Services resources see…
“Literature Holders Tag” for a scrollable list of discussions.
“Literature Holder Pinterest Board“ for a visual summary.
“Literature Holders Index Page” for all resources and links

For more blue fixturing by Title…
“Rack Violates Rule of Tangency”
“Wide vs Narrow Attached-Back Hooks”
“Wall Tag in Brilliant Blue”
“Pantone vs Munsell Color Systems“
“Retail Categorization by Shelf-Edge Color“
“Beige Hooks on Blue Slatwall“
“Branded Twin Label Strip for Hook“
“Euro Slatwall Channel Inserts in Color“
“Label Strip and Shelf Edge Sign Colors Match“

For Blue Fixtures resources see…
“Blue Fixtures Tag” for a scrollable list of discussions.
“Blue Fixtures Pinterest Board“ for a visual summary.
“Blue Fixtures Index Page” for all resources and links