FOR IMMEDIATE RELEASE
Contact: Tony Kadysewski
FixturesCloseUp Industry Trends
December Drops Can Nevertheless Provide a Way to Promote.
Working in retail fixtures I am always interested in measuring trends beyond our own internal sales and response rates. With three years of readership results available from my online laboratory, FixturesCloseUp.com, review of trends might be instructive to one and all. Through FixturesCloseUp readership continues upward at a logarithmically increasing rate, viewership falls each December due to the distraction of retailers during their peak sales season. In 2010 the drop off was −5.311% (3,596 November – 3,405 December / 3,596 November). In 2010 the drop off was −6.400% (11,296 – 10,573 / 11,296). In 2010 the drop off was −13.664% (27,027 – 23,334 / 27,027). Just as readership increases exponentially, the December drop off has indications of a naturally related exponential relationship. Too bad I have no way to adjust for general economic activity and actual retail fixture trends. Maybe the better informed among you can interpret more from the numbers. They are shared as a professional courtesy. A broader view of the three year trend is below.
On thing obvious is that December would generally be the worst month for fixture advertising. Readership is down (as all fixture manufacturers probably know). Solution research is down. But the Trade Publications and media compensate with Annual Buyers Guides and Directories. A wise response and one that benefits manufacturers and retailers alike. The Directories provide a research roadmap for the coming year. If you need to venture beyond your normal vendors and fixtures need, a Directory to other sources is invaluable. Smart strategists, those publication execs.
# # #
For additional information on FixturesCloseUp,
its purpose, readership and performance
see the “About” page, search “Stats” for posts on milestones reached
or simply check the counter at the top of the page.
# # #