Image Courtesy of the Portland Meadows and Official Manufacturing Company

This might a bit more emphasis than you want to give a water fountain as customer amenity (unless you sell Western attaire). But on the other hand, we shoppers do sometimes get parched or may have a need to take meds and such. It is a blessing to be able to locate what we need in-store, without having to search for your staff to ask. I think most stores lack good navigation and wayfaring signage. And I have never gotten lost on the Appalachian Trail, mountain biking, hiking or kayaking. So if I am confused and directionally clueless in your store, you’ve got a problem. Watering hole concept courtesy of Portland Meadows and the Official Manufacturing Company … a design-and-more agency

Compare directly to…
Wine Barrel as Water Fountain

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Scrollable list of all navigation images and posts by TAG…
Navigation Amenities on FixturesCloseUp

For all research links see…
In-Store Navigation Index

Visual summary via Pinterest Board, no text discussion…
Amenities: In-Store Navigation