The perfect example of a sight leak … colorful Christmas Ornaments displayed via Grid without any visually-limiting background. The eye cannot determine where to focus and tries to look right through the Christmas Display Confusion. See how much more clearly the ornaments can be seen if a solid background helps the eye find focus, as shown in the small insets photos. Hooks are standard Flatback Grid Display Hooks, but they are not part of the problem. CLICK through the gallery images to see this display approach from additional angles. The balance of the store was amazingly well fixtured and merchandised.
For “sight leak mitigation” strategies see…
“In-Store Sight Leak Plugged”
“T-Faceout for Apparel”
“Grid Backdrop for Cookware”
“Expanded Metal as Display Surface”
For “sight leak” situations see…
“Sight Leak Through a Grid”
“Christmas Display Confusion“
“Winter Gloves Lose Grip on Sales”
“Diagonal Grid with Custom Hook”
“Selling Bikinis in the Snow“
“Baseball Bats Tethered to Grid“
“Volleyballs Perch on Slatwire Hooks“
“Wire Shelf Sight Leak”
“Hangers as Display Fixtures“
For other direct comparisons of visibility see…
“Dazzle Paint Retail Camouflage“
“No Dazzle Camouflage Paint Here“
For positive use of “sight leak” visit…
“See-Thru Retail Sign Strategy”
“Coffin Case Median Grid“
For holiday fixture posts see…
“Great Gifts Branded Tag“
“Breathalyzer Test By Parachute Jump”
“Tiffany at Your Christmas Doorstep”
“Evergreen Fashions for Xmas”
“Plush is in for the Holidays“
“Ribbon-Tied Xmas Merchandising“
“Translucent Xmas Pegboard”
“Powering-Up Xmas Night Lights in Retail”
“iPad Counts Down to Christmas”
“You Bought It, You Own It!”
“Christmas Display Confusion”
“Betty Boop’s Holiday Best”
“Wireback Corrugated Christmas Hook“
“No Peeking Until the Holidays”
“Productstop Fails Christmas Rush“
“Corrugated Island is Christmas Spinner Display“
“Summer Sunglasses on Christmas Sale”
“Light-Weight Christmas Multi-Hook“
“Vultures Strip Christmas Multi-Hook“
“P•O•P for Christmas or Halloween“
“Boxed Xmas Ornaments on Straight Entry Hooks“
“Mirror’s Vision of Christmas Jewelry”
“Gold vs Frankincense and Mir”
“Santa Mailbox in-Store”
“Late Even For Orthodox Christmas“
“Xmas Dress Form Flash Mob“
“Patron Saint of Store Fixtures“
“Noah’s Ark Menorah“
“Prada Shoe Menorah“
“Colorful Menorah Shortchanged“
“Hanukkah Retail Traditions“
For a visual Pinterest Board summary see…
“Christmas and Hanukkah Fixturing Across Retail“
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