Shelf Overlay from a Distance

Shelf Overlay from a Distance

Shelf Overlay from a DistanceA recent post discussed shelf overlays as decor contrast, and a merchandise focal point. I thought it would be instructive to revisit the original site to see exactly what the long-range visual effect of Shelf Overlay from a Distance. Even though the message can’t be read, the slightly oversized C-channel fronts do attract the eye. From further across the store the shelf overlay is even more recessive but still visible. Still you should  caution your management to use such techniques selectively. This overlay is seen because it contrasts and is a one-up occurrence. If you covered every shelf completely with overlays it would ruin the singular effect. CLICK the thumbnail for an alternate Shelf Overlay from a Distance perspective.

See closeup detail on this fixtures at…

Inseam Size as Visual Footnote

For other whispered merchandising messages see…

Shelf Overlay Seen From a Distance” (This Post)
Bobby Pinning Sale Tags
Stand-alone Sign Arc
The Softer Side of Signs
Whispering the Word Sale
Ted Baker Autographed Store Fixtures
Loro Piana Ties a Scarf Knot
Fendi Finial as Branding
Prada Valise Self-Display
Subdued Shelf-Edge Micro Flags
2012 Tiny Label Holder Award

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Also See Graphic

For Shelf Overlay posts by Title see…

Carbon Fiber Shelf Covering In Retail
Shelf-Edge Talkers And Overlays Define Humidifier Choices
Fizz & Bubble® C-Channel And Shelf Overlay
Newspaper Masthead as Plastic Shelf Overlay
Drop-Shadowed Shelf Overlays
Candle Tower Supported By Acrylic Overlays
Open-Wire-Shelf Overlay Strategy for Small Items
Bakery Shelf Overlay in Brilliant, Bright White
Shelf-Overlay Stakes Out Space
Euro Fixture: Yarn Skien Ledges
Walgreens® + Ace® Co-Brand Shelf
Top-Mount Acrylic Label Holder
Lindt Lindor Shelf Overlay
Shadowbox Shelf Overlay
Top-Gift Shelf Overlay
Shelf Overlay Do’s and Don’ts
Easy-Load Pallet Rack Overlay
Champagne Tower Cheat In-Store
Cuisinart® Half-Metro® Display
Nespresso® Branded Shelf Overlay
Overlay Gutter Try-Me Offer
Glass Shelf Overlay Sale Talker
Shelf Overlay Full Label Strip
Size Guidance on Shelf Overlay
Shelf Overlay Has Built-in Riser
Glass Shelf Overlay Offers Pricing Sign
Shelf Overlay Label Holder for Sizes
Empty Box Sells Full Box
Metro Cart as Welcome Wagon with Wire Shelf Overlay
Perforated Pallet Rack Overlay
Grid Open-Wire Shelf Employs Overlay
Anti-Skid Equipped Shelf Overlay

For a list of all Shelf Overlay research aids see…

Shelf Overlay Pinterest Board” for a visual summary
Shelf Overlay Index Page”  for all resources and links

Shelf Overlay Fixtures FixturesCloseUp Pinterest Board 2

For C-Channel / Tag Channel resources see…

C-Channel / Tag Channel Pinterest Board
C-Channel / Tag Channel Index Page

C-Channel Tag Channel Pinterest Board on Fixtures Close Up

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