Retailers are among the most creative and opportunistic of professionals. Here a jewelry and apparel boutique creatively cross sells alcohol-level breathalyzer testers at the cashwrap. The keychain-mounted analyzers were unboxed and hung for easy inspection, while a quick hand-lettered sign explained and put forward a pitch. Believe it or not we bought one … as a joke and subtle-hint to a daughter still in her party years. It was even pressed into service that night at a family gathering. The boutique boxed and creatively wrapped in an instant without even a request for same. Oh, yeah. Interesting Parachute-Jump table-top fixture too. It was used within several merchandise categories throughout the store, mostly jewelry however. Note in particular the changing drop-length of each station. CLICK the thumbnail for an alternate view. Are you this creative with your sales?
Follow Breathalyzers at…
“Patriotic Hip Flask Begs Cross-Sell to Breathalyzer”
“Parachute Jump Breathalyzer Test“
For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”
If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”
If you are “on the wagon” see
“Wine Barrel as Water Fountain”
For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!”
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“
For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“
For holiday fixture posts see…
“Making Snow Flakes Appear Unique“
“Great Gifts Branded Tag“
“Breathalyzer Test By Parachute Jump”
“Tiffany at Your Christmas Doorstep”
“Evergreen Fashions for Xmas”
“Plush is in for the Holidays“
“Ribbon-Tied Xmas Merchandising“
“Translucent Xmas Pegboard”
“Powering-Up Xmas Night Lights in Retail”
“iPad Counts Down to Christmas”
“You Bought It, You Own It!”
“Christmas Display Confusion”
“Betty Boop’s Holiday Best”
“Wireback Corrugated Christmas Hook“
“No Peeking Until the Holidays”
“Productstop Fails Christmas Rush“
“Corrugated Island is Christmas Spinner Display“
“Summer Sunglasses on Christmas Sale”
“Light-Weight Christmas Multi-Hook“
“Vultures Strip Christmas Multi-Hook“
“P•O•P for Christmas or Halloween“
“Boxed Xmas Ornaments on Straight Entry Hooks“
“Mirror’s Vision of Christmas Jewelry”
“Gold vs Frankincense and Mir”
“Santa Mailbox in-Store”
“Late Even For Orthodox Christmas“
“Xmas Dress Form Flash Mob“
“Patron Saint of Store Fixtures“
“Noah’s Ark Menorah“
“Prada Shoe Menorah“
“Colorful Menorah Shortchanged“
“Hanukkah Retail Traditions“
For a visual Pinterest Board summary see…
“Christmas and Hanukkah Fixturing Across Retail“