Not many stores issue such a cheery “Hello.” But this retailer seems genuinely pleased to have you browse the departmental listings in search of your goal. On a detailed fixture review level, interesting that the major departments are “reverse type” or subtly “KO’d” out of the off-white background, while sub-departments are typeset in solid black.

Compare friendly approach to…
Imitation Corrugated Cardboard Sign

For in-store navigation and wayfinding…
Truly Friendly Store Navigation
In Store GPS Alternative
Construction Navigation Signs
Wayfinding: Retail and Otherwise
Wayfaring or Retailing?
How to Handle Product Migration
Floor Graphic Footsteps for Food
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For a Pinterest Photo Board summary see…
Amenities: In-Store Navigation

All FixtureCloseUp® Retail Amenity Pinterest Boards

Amenities: Call Buttons in Retail
Amenities: Carts and Cart Conveniences
Amenities: Fitting Room Outfitting in Retail
Amenities: In-Store Navigation Signs
Amenities: Mirrors in Retail Merchandising
Amenities: Regulating Retail with Signs
Amenities: Recycling Facilities in Retail
Amenities: Sanitizers and Cart Wipes in Retail
Amenities: Store Entrance Branding
Amenities: Store Hours in Retail
Amenities: Tissue Dispensers and Such
Amenities: Umbrella Courtesy Fixtures in Retail
Amenities: V.I.P. Courtesy in Retail