Cross the line and you are in precisely-marked Fendi territory, defined by a natural slate floor. A metamorphic-from-sedimentary rock, the ancient water-rippled surface contributes a subtle visual texture. Logo sand-blasted into the surface, additional contrast was created by sealing the overall rock face but not the entwined engraved logo. CLICK the thumbnail for an alternate view.

DESIGNER FACTOID: Did you know Fendi is owned by LVMH (Louis Vuitton et al) which itself is controlled by Christian Dior? So if you thought you were spreading your money around buying fashion items from small, individual design houses you are mistaken. Shades of the De Beers.

For other store brand entry treatments see…
“Fendi Slate Crossing-the-Line” (This Post)
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”

For a visual Pinterest Board summary see…
“Amenities: Store Entrance Branding“

For a flight of all Fendi posts see…
“How Fendi Mounts Hook Finials“
“Fendi Charm Bracelet Trunk Sale“
“How Fendi Does Mink Earmuffs”
“Fendi Slate Crossing-the-Line”
“Fendi Scarves for Sophisticates“
“Fendi Finial as Branding“
“Fendi Scarves as Sardines“

For a visual Pinterest Board summary see…
Fendi Fixtures and Visual Merchandising

For logo branded fixtures see…
“Fendi Slate Crossing-the-Line” (This Post)
“Brand Fire-Branded on Wood”
“Logo Branded Productstop“
“Logo’d Canvas Cap Display“
“Champion Logo Branded Bar Hooks“
“Tory Burch Does Dayglow“
“Tory Burch Front Door Beat Down“
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Fendi Finial as Branding“
“Logo Branded Display Hooks“
“Logo Branded Scan Hooks“
“How Loro Piana Ties a Scarf Knot“
“Ted Baker Autographed Store Fixtures”
“Logo Branded Slot-Mount Hat Trays“
“Crosse (Not Cross) Merchandiser”
“Prada Valise Self-Display“
“Dual Over / Under Hook Design”
“Designer Names for Little People“

For a visual Pinterest Board summary see…
“Logo Branded Fixtures in Retail“

For more on the floor…
“Floor Graphic Footsteps”
“Construction Navigation Floor Graphics”
“Fendi Slate Crossing-the-Line”
“Billboard Mat as Floor Graphic”
“Floor Mat as Floor Graphic”
“Floor Graphic With a Function”
“Shoe Size Arc as Floor Graphic”

For a visual Pinterest Board summary see…
“Floor Graphic Fixtures and Merchandising”

Premier Designer FixtureCloseUp® Pinterest Boards
Burberry Fixtures and Visual Merchandising
Chanel Fixtures and Visual Merchandising
Christian Louboutin Shoes-in-Retail
Fendi Fixtures and Visual Merchandising
Giorgio Armani Fixtures and Visual Merchandising
Gucci Fixtures and Visual Merchandising
Prada Fixtures and Visual Merchandising
Tory Burch Fixtures and Visual Merchandising
Vuitton Fixtures and Visual Merchandising
Wolford Fixtures and Visual Merchandising

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