Looking a great deal a lot like a New Jersey Highway Median Barrier, this fixture sits atop low gondola dividing traffic flow, and offers gift cards to opposing lanes. Yeap, it must therefore be a New Jersey-Style Median Rack. I wonder how standard and versatile the bottom mount is? Does it fit only fixtures in this specific chain, or could it be a retail-wide Jersey solution?

Compare to the median solution at…
Coffin Case Median Cross Sell Grid

For other Gift Card fixture concepts see…
Card Wobble on Butterfly Hooks
New Jersey Style Gift Card Holder” (This Post)
Corrugated Christmas Gift Cards Trays
Custom Perfed Gift Card Display
Custom Implementation of Back Labeled Butterfly
Auto-Feed Point-of-Purchase for Gift Cards
Gravity Sledges for Gift Cards
Shelf Edge Gift Card Holder
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Wire Loop Gift Card Frontstop
Channel Replaces Pegboard
Slot-Mount vs Hole-Mount Hook
Straight-Entry Table-top Spinner for Gift Cards
Hooks Sell Hay With The Horses
Periscope Gift Card Hook.”
90° Hook Secures Gift Card Boxes
Corrugated Gift Card Hook on a Curve
Corrugated Hook Used on Metal
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Guarded Multi-Surface Multi-Hook for Gift Cards
90° Tip Safety Loop Multi-hook For Gift Cards
Positive Retention 90° Loop Hook
Preformed Tab for Gift Cards
Pin-Up Hook Fills New Gift Card Need
Outlandish Stepped J-Hook
Common vs Custom Gift Card Hook
Vertical Loop Hook For Gift Cards?
Plug-in Gift Card Hook of a Different Sort
Removable Butterfly Scan Arm
Display Hook Converts to Scan
Simple Hook, Stellar Gift Card Display
Expanded Metal Display Surface for Gift Cards
Display Depth of Field Deficiency
Why Aren’t Gift Cards Vertical?

For a visual summary Pinterest Board see…
Gift Card Merchandising and Fixtures