We should all thank the fates we are not the marketing manager for pie crusts.  A fragile, delicate product, far more frail and precious than even light bulbs. One who’s geometry is both round and tapered and refuses to stand for display. A freshness dated item that demands rotation and sales via FIFO … First In First Out. Here a simple solution: uncomplicated racks that billboard the product at retail, allow easy restocking and manual rotation, communicate brand (red) and deliver a promotional message for steadfast merchandising.  Rest easy Pieman, your marketing manager has you well fixtured on this one. Only possible criticism? Yes the display does consume quite a bit of shelf space.

For a humorous alternative to pie marketing see…
Pallets Full of Pies

For related rack ideas see…
Simple Simon, Racks for a Pieman” (This Post)
Skateboard Hook Mounts on Bar
Three Mailers, One Rack
Elizabethan Pet Collar Display
Hoop Hook, I Ask?
How to Sell Skateboards

For farther afield Bakery fixture posts see…
Simple Simon, Racks for a Pieman” (This Post)
Hand-Lettered Wood Shingle
Cupcake in a Bell Jar
Cupcakeria: Grand Opening
Wire Ties Offered With A Flourish
Multi-Grain Wall of Wicker
Bakery Shelf Edge Label Challenge
Bagels in the Round, and the Square
Bakery Basket on Metro Shelf
Low-rider French Bread Baskets
Acrylic Dividers Market Bagels
Pallets Full of Pies
No Grazing… You Big Heifer
How to Handle Baked Goods Migration

For a visual Pinterest Board summary see…
Bakery Merchandising and Fixtures in Retail

For fixtures that employ red color SEE…
Simple Simon, Racks for a Pieman” (This Post)
Kee Klamp Frame for Perfed Metal
Hybrid Perforated Metal Hook
Rich Red Design by FAO Schwarz
White Hooks on Vivid Red
Corrugated Hook on a Curve
Ruby Red Strip Merchandiser
Morse Code Dot-and-Dash Hook Spacing

Expand your creative color thinking with…
Color: Black in Retail Fixtures
Color: Blue in Retail Fixtures
Color: Grey in Retail Fixtures
Color: Red in Retail Fixtures
Color: Yellow in Retail Fixtures
Color: Assorted Fixtures and Finishes