We should all thank the fates we are not the marketing manager for pie crusts. A fragile, delicate product, far more frail and precious than even light bulbs. One who’s geometry is both round and tapered and refuses to stand for display. A freshness dated item that demands rotation and sales via FIFO … First In First Out. Here a simple solution: uncomplicated racks that billboard the product at retail, allow easy restocking and manual rotation, communicate brand (red) and deliver a promotional message for steadfast merchandising. Rest easy Pieman, your marketing manager has you well fixtured on this one. Only possible criticism? Yes the display does consume quite a bit of shelf space.
For a humorous alternative to pie marketing see…
“Pallets Full of Pies”For related rack ideas see…
“Simple Simon, Racks for a Pieman” (This Post)
“Skateboard Hook Mounts on Bar”
“Three Mailers, One Rack”
“Elizabethan Pet Collar Display”
“Hoop Hook, I Ask?“
“How to Sell Skateboards”For farther afield Bakery fixture posts see…
“Simple Simon, Racks for a Pieman” (This Post)
“Hand-Lettered Wood Shingle”
“Cupcake in a Bell Jar“
“Cupcakeria: Grand Opening”
“Wire Ties Offered With A Flourish“
“Multi-Grain Wall of Wicker”
“Bakery Shelf Edge Label Challenge“
“Bagels in the Round, and the Square“
“Bakery Basket on Metro Shelf“
“Low-rider French Bread Baskets”
“Acrylic Dividers Market Bagels“
“Pallets Full of Pies‘
“No Grazing… You Big Heifer”
“How to Handle Baked Goods Migration“For a visual Pinterest Board summary see…
“Bakery Merchandising and Fixtures in Retail“For fixtures that employ red color SEE…
“Simple Simon, Racks for a Pieman” (This Post)
“Kee Klamp Frame for Perfed Metal”
“Hybrid Perforated Metal Hook“
“Rich Red Design by FAO Schwarz“
“White Hooks on Vivid Red“
“Corrugated Hook on a Curve“
“Ruby Red Strip Merchandiser”
“Morse Code Dot-and-Dash Hook Spacing”Expand your creative color thinking with…
Color: Black in Retail Fixtures
Color: Blue in Retail Fixtures
Color: Grey in Retail Fixtures
Color: Red in Retail Fixtures
Color: Yellow in Retail Fixtures
Color: Assorted Fixtures and Finishes