Wood is such a pleasing natural material, it goes well here with the concept of “organic” products. Of course a bit of extra staging via natural wicker basketry and live plant helps carry the theme too. But as substrate, shingles are cheap and available in quantity at the local lumber yard. Easily lettered, they could make for a distinctive branding theme across natural products.  CLICK the thumbnail for a tight shot. the black drop-shadowing along red lettering is a nice touch, even if uneven and at bit incomplete.

Compare to other one-of-a-kind surfaces at …
Pumpkin as Holiday Sign Substrate
Dinner Menu on Roll of Brown Kraft Paper
Hand-Lettered Wood Shingle
Local Produce Hand-Lettered Shingles
Japanese Ice Cream Flavors
Sign Boast Belly Band
Canvas as Sign Substrate

For other script-ish, chalk, and hand-lettered signs see…
Pumpkin as Holiday Sign Substrate
Hand-Lettered Wood Shingle
Fresh Farm Produce Chalkboard
Retail Hours Subject to Change
Invisible Chalkboard Promotion
Whale-of-a-Sale in Chalk
Always Hire an Artsy for Retail
Ralph Lauren Hand-Chalked Signs
One Sold Every 5 Seconds
Unattended Child Warning
Skeleton Staff Greetings
Hand-lettered, Custom-Fitted Levis.
Totally Visible Total Girl
How to Handle Product Migration
All Sales Very, Very Final
You Bought It, You Own It!
Chalk Boards Across Retail
No Free Taste Tests
Breathalyzer Test By Parachute Jump

For a visual Pinterest Board summary see…
Chalk Boards and Hand-Lettering in Retail

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

If “good, old fashioned fixtures” are your thing see…
Traditional Bread Rack
Classic Bakery Label Holders
Supermarket or Local Bakery
Despoiling Wood Fixtures

For farther afield Bakery fixture posts see…
Simple Simon, Racks for a Pieman
Hand-Lettered Wood Shingle” (This Post)
Cupcake in a Bell Jar
Cupcakeria: Grand Opening
Wire Ties Offered With A Flourish
Multi-Grain Wall of Wicker
Bakery Shelf Edge Label Challenge
Bagels in the Round, and the Square
Bakery Basket on Metro Shelf
Low-rider French Bread Baskets
Acrylic Dividers Market Bagels
Pallets Full of Pies
No Grazing… You Big Heifer
How to Handle Baked Goods Migration

For a visual Pinterest Board summary see…
Bakery Merchandising and Fixtures in Retail