In-Store Aromatherapy

Testers and strips are great if you can entice the shopper to try. But why not infuse the entire store with your fragrance aromatherapy-wise? This warming dish display projected a great visual image to go with the orafactory. Though I don’t know the proportion or dilution, I suggest that you water down the perfume so…

Sign as Communication Vehicle

“Where’s The Bathroom?” asks this Visual Perspectives article from the October issue of Display and Design Ideas. The overarching signage answers are provided by Ann Fine Patterson, of who else, Ann Fine Patterson, LLC. The article pull quote reads “A sign is a communication vehicle that lives in harmony with all the other visual stimuli…