Interesting trade off here, better product categorization or extra product on the shelf? Here a Point-of-Purchase 3D Dimensional creation creates an on-shelf category and signing system. Since it assembles, it save money by shipping flat, or maybe even packing in the product cases. Does the product package design well enough convey the categorization, or is extra defintition like this a benefit, you must judge. I can comment that the Dimensionals looked very professional. If selling space was not such a precious commodity I would be a bigger fan.  CLICK the thumbnail for an alternate view.

COMPARE directly to…
Cubic Signs
Empty Box Sells Full Box

For other dimensional Point-of-Purchase SEE…
3D Dimensionals Reproduce and Multiply
Making Snow Flakes Appear Unique
Gold vs Frankincense and Mir
Die-cut Heptrahedral Display
Empty Box Sells Full Box.”
Category Defining 3D Dimensional On Shelf
Cubic Signs
Die-Cut Carton as 3D Signage
3D Point-of-Purchase Wedge
Tri-Corner Dimensional Point-of-Purchase
Violently Angular 3D Point-of-Purchase
Happy Birthday Maybelline in 3D
3D Paper Horses Stampede
Late Even For Orthodox Christmas
Ceiling Hung Dimensional Sign
Bullseye Bodega Defines Itself.”
In-Store Tree Grows Down From Ceiling
Spoon Rest Utensil is Die-Cut.”

For a Pinterest Board visual summary see…
Die-cut 3D Dimensional in Retail

For categorization and branding via shelf-edge SEE…
Label Strip and Shelf Edge Sign Colors Match
Branding and Segmentation by Strip
Color Category Branding by Aisle
Branded Twin Label Strip for Hook
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Label Strip Substitutes for Cross Sell Signs
Shelf-Edge Philosophy of the Philosophy Brand
Neiman Marcus Dollar Store Motif
Brand Cross Sell or Confusion
Slotwall & Label Strip Both Curve
Why Store Branding Matters