This tray mounts via multiple lugs. Much like a multi-lug multi-hook, it spreads the load. And the backplate lug wires are carried forward into the front tray design for greater strength throughout. Even more unusual is that this tray comes complete with its one minor section of Perforated Metal for adjustable placement. The perforated metal is a specialty design with a slight countersink to the holes. And in this application it is mounted to Pallet Rack, but one would assume other attachments are possible, The tray alone might not have as much visual impact, but combined with the powdercoated grey perforated metal unit, the display becomes more intrusive and eye catching. The blue black and red product makes a statement for itself against this silver-grey backdrop.

Also see this display surface in larger scale use at…
Countersunk Perfed Metal Display Surface

To browse Pallet and Pallet Rack merchandising see…
No Peeking Until The Holiday Pallet Warning
Shelf Divider Mounts on Slatwall
Multi-Lug Tray for Pallet Rack
Pallet Rack Sign Direct-Mounts
PVC Quiver is DIY Fixture for Pallet Rack
Pallet Rack Merchandiser Mount
Perforated Pallet Rack Overlay
Magnetic Pallet Rack Talker
Pallet Rack Talkers Create Master Sign
Pallet-Rack-Specific Literature Holder
Bushel, Peck and Half-Peck Sales
Stackable Retail Dunnage Racks
Fixturing Zellers of Canada
Pallets Full of Pies
Bakery Runneth Over onto Pallets
Pick Card Pouch for Pallet Rack

For a visual Pinterest Board summary see…
Pallet Rack and Pallet Merchandising in Retail

Compare to non-Pallet-Rack shelf edge racks and trays at…
C-Channel Creates the Shelf Edge Tray
Plastic Shelf Edge CD Rack
FISH-Tip for Shelf-Edge Cross Sell Rack
Adjustable Shelf-Edge Rack
All Wire Shelf-Edge CD Rack
2011 Creative Tray Cross Sell Award

For interesting related fixturing SEE…
Shelf-Edge Gift Card Holder
Speaker Platforms for Wire Grid
Cantilever Platform for Slatwire
Cantilever Disposable Cooking Tray Racks
Items Mate With PowerWing Tray

On the related topic of multi-hook posts see…
Wiper Rack Microcosm
Hinge-Mount Mop Rack with Multiple Hooks
Auto-Feed Pusher-Hook Rack
Guarded ‘Boxer’ Hooks for Ties
Guarded Multi-Surface Multi-Hook
Extender with Guarded Multi-Hook
Designer Belts on Multi-Hook Lockdown
Cap Brands and Hangs Product on Multi-Hook
90° Degree Tip Safety Loop Multi-Hook
Positive-Retention 90°  Loop Multi-Hook
Extender With Guarded Multi-Hooks
Hand-Written Prices on Scanning Multi-Hook
ICC’s Backstop Gravity-Feed Multi-Hooks
Square-Slot Multi-Hook for Socks
Vultures Strip Christmas Multi-Hook
Sidesaddle Label Holder Mount on Multi Hook
Extended Multi-Facing Backtag
Guarded Multi-Surface Multi-Hook
Color-Coded Backtags on Multi-Hook
Curved Multi-Hook Array on Slatwall
Linear Multi-Hook for Slatwire
Multi-Lug Tray for Pallet Rack