There was no good way to shoot this entire Umbrella display in the store.  All shots were either too near or too far and obscured. But compositing gives a hint at the effect. The overhead Umbrella canopy did call out from a distance while the rack beneath allowed detailed shopping. But it was still an imperfect solution, and shopping beneath the canopy felt cramped and threatening. Interesting that something hovering above could have a psychological impact. An overhead canopy smaller than giant Golf or Doorman’s Umbrella might have been more to scale, but would have then lost the billboard-from-a distance element. The only solution would seem to be a larger Umbrella Island, which the overhead unit did noy overhang above customers.

For a Pinterest Photo Board Summary of all see…
Umbrella Merchandising Fixtures

For individual Umbrella merchandising concepts see…
Sidesaddle Umbrella Rack No. 1
Sidesaddle Umbrella Rack No. 2
Umbrellas Served Up In Glass
Umbrella Waterfall Rack Arm for Grid
Umbrellas Offered in Wood Tray
Umbrellas Naked in Windrows
Adding Urgency to Fall Umbrella Sales
Corner Cube for Umbrellas
Objet D’art or Umbrella Stand
Umbrella Stand As It Should Be
Formal Umbrella Rack in Menswear
Dazzle Paint Retail Camouflage
No Dazzle Paint Here
Strip Merchandising Umbrellas
Canted-Front Umbrella Rack
Oversize Umbrella Trolley
Mobile Umbrella Mini Rack
Beech Umbrella Rack for Gondola
Umbrellas Sold Overhead?
Umbrella Tower Requires Two Photos

For Umbrella Amenity Photo Summary see…
Amenities: Umbrella Courtesy Fixtures in Retail

For Umbrella Bag Stands as Retail Amenity see…
Umbrella Bags Offered in Two Sizes
Bloomies Best Bumbershoot Amenity
Mary Poppins Would Approve
Umbrella Bag As Retail Amenity

For other oversize post topics see…
Back-to-School Hanger Sales Peak”
30′ Conduit Drop in Retail Point-of-Purchase