There was no good way to shoot this entire Umbrella display in the store.  All shots were either too near or too far and obscured. But compositing gives a hint at the effect. The overhead Umbrella canopy did call out from a distance while the rack beneath allowed detailed shopping. But it was still an imperfect solution, and shopping beneath the canopy felt cramped and threatening. Interesting that something hovering above could have a psychological impact. An overhead canopy smaller than giant Golf or Doorman’s Umbrella might have been more to scale, but would have then lost the billboard-from-a distance element. The only solution would seem to be a larger Umbrella Island, which the overhead unit did noy overhang above customers.

For a Pinterest Photo Board Summary of all see…
Umbrella Merchandising Fixtures

For individual Umbrella merchandising concepts see…
“Sidesaddle Umbrella Rack No. 1”
“Sidesaddle Umbrella Rack No. 2”
“Umbrellas Served Up In Glass”
“Umbrella Waterfall Rack Arm for Grid”
“Umbrellas Offered in Wood Tray“
“Umbrellas Naked in Windrows“
“Adding Urgency to Fall Umbrella Sales“
“Corner Cube for Umbrellas”
“Objet D’art or Umbrella Stand“
“Umbrella Stand As It Should Be“
“Formal Umbrella Rack in Menswear“
“Dazzle Paint Retail Camouflage”
“No Dazzle Paint Here“
“Strip Merchandising Umbrellas“
“Canted-Front Umbrella Rack“
“Oversize Umbrella Trolley“
“Mobile Umbrella Mini Rack“
“Beech Umbrella Rack for Gondola“
“Umbrellas Sold Overhead?“
“Umbrella Tower Requires Two Photos”

For Umbrella Amenity Photo Summary see…
Amenities: Umbrella Courtesy Fixtures in Retail

For Umbrella Bag Stands as Retail Amenity see…
“Umbrella Bags Offered in Two Sizes”
“Bloomies Best Bumbershoot Amenity”
“Mary Poppins Would Approve“
“Umbrella Bag As Retail Amenity“

For other oversize post topics see…
“Back-to-School Hanger Sales Peak”
“30′ Conduit Drop in Retail Point-of-Purchase”

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