“Anti-Aging” is all that needs be said here to reinforce the benefit and unique selling proposition of these wares. I even stopped to consider the proposition myself, but am probably too far gone for any anti-aging help now. CLICK the thumbnail for another instance of this inexpensive, drop-in, plain-paper sales pitch in extruded shelf edge label strip. And pardon me if you count a hyphenated word like “anti-aging” as two. It’s one in my book … as the term says in singular, a “hyphenated word.”

For other terse and pithy sales propositions see…
Subliminal or Supraliminal Retail Messaging
Sign Says Cheeky
Telegraphing Lingerie Curbside
Bobby Pinning Sale Tags
Stand-alone Sign Arc
Buy-One Get-One Selling
This-Just-In Faceout Tag
Powerful One-Word Selling Proposition
Bulgari Priced in Gold
Country-of-Origin Add On
Shelf Edge Micro Flag
Whispering the Word Sale
VIP Still Shopping Tag
Wolford Hints at Sale
Softer Side of Signs
Ted Baker Autographed Fixtures

For a Pinterest Photo summary of all see…
Pithy Sales Propositions

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

For alternate shelf-edge branding and treatment SEE…
Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding and Segmentation by Strip
Label Strip Substitutes for Cross Sell Signs
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Branded Twin Label Strip for Hook
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Product Stop by Gucci
Why Store Branding Matters