GPS is everywhere. Even my car radar unit knows where it is, which way its going, and hopefully where “Smokey” is. But estimates of GPS-Smartphone-equipped consumers are as low as 30% of the population (though Smartphone sales rates are skyrocketing). So maybe a traditional positioning and directional system can still offer value guiding shoppers. Here aisles are numbered with ranges in the aisle identified by alphabetic. So going “Aisle 10, Gondola E” is a geographic position within the store. A printed store map and geocoded merchandise list would be a nice addition. CLICK the thumbnail for a closeup of the sign and attachment system. A unique sign shape and color help the geocoding system stand out visually.

Shopping By The Numbers

For in-store navigation and wayfinding…
Truly Friendly Store Navigation
In Store GPS Alternative
Construction Navigation Signs
Wayfinding: Retail and Otherwise
Wayfaring or Retailing?
How to Handle Product Migration
Floor Graphic Footsteps for Food
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For a Pinterest Photo Board summary see…
Amenities: In-Store Navigation

For another hi-tech thread browse…
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
QR Code Out of Reach?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect” and
Idiotic QR Code Campaigns

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic SEE…
Is WiFi a Benefit to Retail