Screen Capture Courtesy of and AT&T

Image Courtesy of and

Most of my FixtureCloseUp posts are on the unusual QR Code uses I find directly in retail. But here RetailWire and AT&T offer a whitepaper on Mobile Marketing. I’d say its a “must have” if your interests lie in this area … either for marketing and merchandising … or for the signage and point-of-purchase display that supports Mobile. Link out and download your copy at “RetailWire: Mobile Marketing Trends and Perspective.” Then check out the in-store fixture perspectives on mobile at the FixturesCloseUp posts below.

For individual QR implementations and more see…
QR for Complex Product Communication
OtterBox Box Outdoes Itself
Target’s Holiday Toy QR Code Campaign
QR Codes for the Well-Dressed
Fashion Forward Facial QR
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
QR Code Out of Reach?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect
Idiotic QR Code Campaigns
QR and Mobile Trends Whitepaper

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic try…
Is WiFi a Benefit to Retail
Do You Prefer WiFi or a Restroom