Mounting Metal Plate Label Holders to the rear of the hook is not an unknown practice. But in this instance of a heavy-duty 90º Tip Frontwire on Flatback Backplate, positioning the Metal Plate at the bottom of the assembly must have seemed easiest. Other hooks with back labeling most often exhibit a Metal Plate Label Holder above the Frontwire, CLICK the thumbnail for a look at the hook in use.

For other Back Labeled implementations SEE…
Card Wobble on Butterfly Hooks
Reverse Hooking A Spiral Rack
Back Labeled 1″ Grid Hook
Back Labeling a Multi-Hook with C-Channel
Back Labeling Butterfly Hooks
Color Code on Butterfly Hook
Back Labeling Halloween
Back Labeling Tiny Hooks
Back Labeling Anti-Sweep Hooks
Back Labeling a Common Display Hook
Diminutive Anti-Sweep Hook
Finger-like Dividers Accept Scan Hooks
Strip Rod Metal Plate Slatwire Merchandiser
Twin-hook Mystery Fixture
Eccentric Ice Skate Hook

To research Back Labels in Pinterest SEE…
Back Labeled Fixtures in Retail

For 30+ links to Metal Plate Label Holder use SEE…
Metal Plate Fixture Mania

For other 90 Degree Tip Hook uses SEE…
Hit on the Head in Retail
Jeans Hung from Gibbet
Slot Tower Concept with 90° Hooks
Fresh Spring Wall of Bath Puffs
Glassware Hangs on 90° Hooks
Upgrade Simple 90° Hook to Significant
Positive Retention 90° Loop Hook
ICC’s and 90° Tip Hooks for Gravity Feed
Gravity Feed Backbar and Hooks for Belts
Gravity Feed 90° Tip Toothbrush Hooks
Disks and 90° Tip Anti Sweep Hook Potential
90° Tip is Elemental Scan Hook Anti Sweep
90° Tip is a Runner Up
Tong War with 90° Tip Hooks
90° Tip Hook Fight in Neckties
Oddly Assembled 90° Tip Slatwall Hook
Graceful Ogive Bullet Nose on 90° Tip Hook
90° Tip Hook for Necklaces
Brushed Metal Jewelry Display with 90° Tip Hooks
Squared-Slot Jewelry Display with 90° Tip Hooks
90° Tip Slatwall Hook Plays Up Jewelry
90° Hooks Secure Gift Card Containers
Baseball Gloves Via 90° Tip Crossbar Hooks

For Back Tag alternatives to back labeling SEE…
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Gift Card and Greeting Card Cross Sell
Image Imprinted Hook Back Tags
Minimal Stock, Maxed Out Back Tags
Hook Mis-align Increases Sales
Erratic Hooks Tighten Display.”
Label + Card = Custom Back Tag
Traditional Manila as Back Tag
Diagonal Back Tag in Point-of-Purchase
Planogram Back Tag Bonanza
Betty Boop Back Tag
Anti-Sweep Hook Back Tag
Front Tag Improves Upon Back Tag
Hang Tag As Grid Back Tag
Anti-Sweep Hook Has Built-in Tag Holder
Loop Hook Back Tags in Hardware
Ultimate Back Tag in Basic Black
One Lug Hook With Adhesive Back Tag”
Pusher Paddle Message As Back Tag Rant
Forest of Back Tags
Name Personalization as Back Tag
Out-of-Stock Back Tag
Rows of Stick-on Back Tags
Metal Perfboard Stick-on Back Tag
“Back Tag Pet Peeve in Spanish
ICCs Backstop Hook Back Tags
Back Tag Holder is Self Adhesive
V-Back Hook and Back Tag
Raincheck Better Than Nothing