Image Courtesy of Facebook and Applebees

Hospitality Retail (freestanding or in-store) has a long promotional history. This advertising item, though totally up to date with QR Code, Facebook and more, is based upon the same ancient premise that supported placemat adverting in its day. People waiting for a meal to be served are bored and will read things … or scan beverage coaster QR Codes … just for something to do. Placemat advertising sold space to nearby businesses that hoped you would read of them while you dined. This coaster hopes you will get directly involved with the establishment you are in via QR and more. If I were a restaurant, would I do it? Yes. Do I know it effective? No, I cannot say. Leave a comment if you do. As an Adman I would have added spice by offering a money saving coupon if you linked to me via Social Media. The better you bait the hook, the better the fishing will be.

Follow Coaster Outfitting…

Hand-Crafted Artisanal Coaster Presentation
Inventory-Control-Clip Drinking Cup Coaster ICC
In-Aisle Sustainable Cork Coaster Merchandising
Drink Coaster QR Code Strategy

For individual QR implementations…

QR for Complex Product Communication
OtterBox Box Outdoes Itself
Target’s Holiday Toy QR Code Campaign
QR Codes for the Well-Dressed
Fashion Forward Facial QR
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
QR Code Out of Reach?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect
Idiotic QR Code Campaigns
QR and Mobile Trends Whitepaper

For a Pinterest Photo Board on QR visit…

QR Codes in Retail

On a closely related topic try…

Is WiFi a Benefit to Retail
Do You Prefer WiFi or a Restroom

For All Wine and Spirits Merchandising by Title…

Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…

Pink Turtle Riding at the Mall

If you are “on the wagon” see

Wine Barrel as Water Fountain

For all Wine and Spirits resources…

Wine and Spirits Tag” for a scrollable list of discussions.
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

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