Drink Coaster QR Code Strategy

Image Courtesy of Facebook and Applebees

Hospitality Retail (freestanding or in-store) has a long promotional history. This advertising item, though totally up to date with QR Code, Facebook and more, is based upon the same ancient premise that supported placemat adverting in its day. People waiting for a meal to be served are bored and will read things … or scan beverage coaster QR Codes … just for something to do. Placemat advertising sold space to nearby businesses that hoped you would read of them while you dined. This coaster hopes you will get directly involved with the establishment you are in via QR and more. If I were a restaurant, would I do it? Yes. Do I know it effective? No, I cannot say. Leave a comment if you do. As an Adman I would have added spice by offering a money saving coupon if you linked to me via Social Media. The better you bait the hook, the better the fishing will be.

For individual QR implementations…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“

For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”

If you are “on the wagon” see
“Wine Barrel as Water Fountain”

For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links