A naked fixture allowed a second visit and closeup inspection of this complicated hook. Drop-arm hooks like these are among the techniques for merchandising families of items, related items, or different sizes of the same item. These feature Metal Plate Label Holders, heavy-duty Flat Metal Backplates, and most uniquely a diagonal wire welded for reinforcement and stability at the first drop-off. CLICK the thumbnail for a closeup view. Is this more a “tiered” or a “waterfall” hook? You decide. Note the use of a Sham as inventory control and to enforce forwarded merchandise on both levels.

Compare and contrast Drop-Arm Hooks at…

Drop-Arm Scan Hook for Pegboard
Drop-Arm Waterfall Hook for Gift Bag
Plastic-Label-Holder Stepped Scan Hook
Drop-Arm Hook is Reinforced

For a stocked Drop-arm fixture post see…

Drop-Arm Scan Hook for Pegboard

For right-angled Faceouts and fixtures in a vertical plane see…

Phalanx of Drop-Arm Faceouts
Tiered, Drop Arm Faceout
Tiered, Drop-Arm Pegboard Hook
Triple Tier Shelf is Pegboard Hung
Drop-Arm Scan Hook for Pegboard
Drop-Arm Hook is Reinforced

For right-angled Faceouts and fixtures in a horizontal plane see…

Elbow Faceout for Bar Turns Right Angle
Elbow Faceout for Grid Turns Right Angle

For other interesting fixtures with 90° angles see…

All Wire Rack-End S-Hook
S-Hook Squared With Square Corners
S-Hook Squared With Round Corners

For closely related waterfall hooks see…

How to Display a Family of Items
Under-Shelf J-Hook Solution
Jagged Serated Waterfall Hook” and
Hoop Hooks, I Ask?

To hooks that extend in the opposite direction see…

Periscope Gift Card Hook
Periscope Hooks Expand Display
Periscope Single Prong Hook for Bar
Periscope Loop Hook for Bar
Periscope Scan Hook for Bar
Bar Mount Periscope Faceout” and
Periscope Hook Pimple as Backstop

For Heavy-Duty Backplates see…

Wide-Stance Circular-Shape Backplates
Oversize Backplates Compared
Heavy-Duty Backplates for Macho Tools
Broad Stance All Wire Backplate
Fixturing Unbalanced Packages
Drop-Arm Scan Hook for Pegboard
Fixture Faces Aisles Traffic Diagonally
Drop-Arm Hook is Reinforced
Triple Threat Utility Hook
Merchandising Shovels as Fun
Drink in the View of You
Super-Duty All Wire Backplate
Interchangeable Fixture Parts

For other pivotal backplate discussions see…

Backplate Kaizen at Work
Interchangeable Fixture Parts
Straight-Entry Backplate Benefits
Comparative Quality of Hooks

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