Are Two Axes Better Than One?

Are Two Axes Better Than One?

Are Two Axes Better Than One?This twin-tier Axe on-shelf display seems to try to prove that two Axes are better than one. But maybe not if black Ave, on black display, on shadowy shelf (I actually lightened the image a tad). The Axe package is actually shaped and mates with the front productstop, but no auto feed was provided so unless maunally faced, the items get bumped back and don’t orient forward (I fixed that for the shot too). Finally to add insult to injury price labels and promo Bib Tags further distract. CLICK the thumbnail for another look. This display would have been much more effective well-lite and on an upper gondola shelf. I admire the Axe advertising effort a great deal. This display, maybe not so much.

Compare directly to…

Items Mate With PowerWing Tray
Lemons and Limes Shelf Managed

Relate to single tier sales at…

Color-Coded Prices at Shelf Edge

To display forward instead of up aee

Single Item Shelf Extender

In response to overt use of shelf-edge labels see…

Too Many vs Too Few Promo Tags
What If Everything Was On Sale?
How to Maintain the Shelf Edge.”

For for far more black fixtures than you might want try…

Pimped-Out Pusher Hook
Galvanized Plus Black as Fancy Finish
Endless Basket in Basic Black
Black Totes Tilt on a Frame
Black on Black Fixture Motif
Shelf Edge Shoe Extender
Fencing in Basic Black
Cookware on A Grid of Jet Black
Fencing the Produce Cooler
Wire Fencing in Refrigerated Retail
Curve Creates Store-in-Store Merchandise Destination
Shelf-Edge Fixture Philosophy of Philosophy Cosmetics
Color-Coded Prices at Shelf Edge
Neiman Marcus Dollar Store
Ultimate Back Tag in Basic Black
Store Tag Line Not Meant for You
Merchandising Smoke and Mirrors
Diamonds: Go Big or Go Home
Hook Mis-align Increases Sales
Erratic Hooks Tighten Display.”
One-Hole Hooks Compared
Pegboard as Strip Merchandiser
FISH-Tip as Permanent Label Mount
Elizabethan Pet Collar Display
Basic Black Shot Glass Rack
Lug Hook Failure Redux
Hybrid Helmet Hook
Eccentric Ice Skate Hook
Triple Threat Utility Hook
S-Hook Squared.”
Black Lacquer Tray With Storyline
Black Lacquer Tray Without Storyline
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Black Totes Tilt on a Tray
Item Erect at Shelf Edge
Two Axes Better Than One

For a fixture Pinterest Board See…

Color Black in Retail Fixtures “

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