As a fixturer, I was initially drawn to this display by the wicker. But “billions sold approach” to point-of-purchase advertising and product selection caused me to linger and consider the item itself … even at $28.00 a tube. The hand-lettered style of the signage was effective in grabbing attention too. CLICK the thumbnail for an alternate look.

For a similar sign holder SEE…
Sophisticated Yet Simple Signing

For a technique to mitigate high price TRY…
Make Your Own Prices Seem Lower

For other script-ish, chalk, and hand-lettered signs see…
Pumpkin as Holiday Sign Substrate
Hand-Lettered Wood Shingle
Fresh Farm Produce Chalkboard
Retail Hours Subject to Change
Invisible Chalkboard Promotion
Whale-of-a-Sale in Chalk
Always Hire an Artsy for Retail
Ralph Lauren Hand-Chalked Signs
One Sold Every 5 Seconds
Unattended Child Warning
Skeleton Staff Greetings
Hand-lettered, Custom-Fitted Levis.
Totally Visible Total Girl
How to Handle Product Migration
All Sales Very, Very Final
You Bought It, You Own It!
Chalk Boards Across Retail
No Free Taste Tests
Breathalyzer Test By Parachute Jump

For a visual Pinterest Board summary see…
Chalk Boards and Hand-Lettering in Retail

For other Wicker implementations see…
Wicker or Twicker Display?
Multi-grain Wall of Wicker
One Sold Every 5 Seconds
Bagels in the Round, and the Square
Wicker Basket Door Stop Merchandising”
Banana Basket at the Cashwrap
Flip Flopping Wicker Baskets
Low-rider French Bread Baskets
Wicker Basket Shelf for Slatwall
Floor Sale in Wicker Baskets” and
Bananas in a Basket

For alternatives seee
Wire as Wicker Substitute
Wire Bakery Basket on Metro Shelf

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases