What better opening line for a promotion than “First Beer Free?” This was such an intriguing pitch that, as with the mainline Retail Trade Publications, I decided to cover it as signage for the Hospitality Channel of retail. You might think this approach could only work for a low-end dive or biker bar. Not so. This is roadside sandwich-sign advertising for a very classy restaurant. Their retailing challenge is to create space in the dining room and main bar for even more patrons. So they have provided drinking and dining opportunities outside the main structure. And what better way to lure out patrons than a free first drink under the starlit summer sky? Their most exciting promotion of the year? Artistic ice sculptures outside in January and February. CLICK the thumbnail for the name of the establishment. Find them at … www.damentis.com

Contrast with other impromptu promotions at…
Rabbits – Cuddly or Nutritious
Dinner Menu on Roll of Brown Kraft Paper
Too-Much-Stuff Consignment Sale

For All Wine and Spirits Merchandising by Title…
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
Pink Turtle Riding at the Mall

If you are “on the wagon” see
Wine Barrel as Water Fountain

For all Wine and Spirits resources…
Wine and Spirits Tag” for a scrollable list of discussions.
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

For barrel (wine and other style) related fixtures SEE…
Recycling Wine Barrels into Retail
Half Barrel Bulk Bin
Full-Barrel Bulk Bin
Barrel Stave as Wine Rack
Pimped-out Wooden Pickle Barrel
55 Gallon Drum Merchandising
Wine Bottles as Shop Doorman