With boutiques committed to “defending their brand” image- and cost-wise, how do they cut price and host a sale? Here diminutive 30% Off “Eyebrow” signs advise of a good price, but whisper the news rather than shout it across the store and out the door. If you enjoy the Austrian Wolford lingerie brand you would be browsing and shopping anyway (as does my wife). If you spot the added discount it becomes a rare buying opportunity, not to be missed. CLICK the thumbnail for alternate views and details. There were no large “Sale” signs anywhere in the store or storefront windows. So this was practically a “Private Sale” to loyal Wolfordians only.

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Country-of-Origin Eyebrow Sign

For other whispered merchandising messages SEE…
Bobby Pinning Sale Tags
Stand-alone Sign Arc
The Softer Side of Signs
Whispering the Word Sale
Ted Baker Autographed Store Fixtures
Loro Piana Ties a Scarf Knot
Fendi Finial as Branding
Prada Valise Self-Display
Subdued Shelf-Edge Micro Flags
2012 Tiny Label Holder Award

For other visually recessive fixtures SEE…
Backless Label Strip for Glass Shelf
Clear Label Strip for Crystal
Stemware Real Estate Defined
Label Holders in Opulent Acrylic

For more Wolford SEE…
Stand-alone Sign Arc
Wolford Will Return
Wolford Ties a Scarf Knot
Euro-Style Store Fittings at Wolford
Europe Promotes With American Pop Art
Wolfords Whispers Sale Privately
Long, Leggy Door Handles
Ovoid European Back Bar

For worthy lingerie posts SEE…
Lingerie in a Bell Jar
Sign Says Cheeky
Butterfly Tattoo Tights
Wolford Whispers Sale Privately
Bras for Well-Read Girls
Black Lacquer Tray Offers Storyline
Black Lacquer Tray Without Storyline
Panties in a Bunch?
Panty Fabric Pattern Imaged on Shelf Label
Single-Prong Slotwall Bra Display
Panty Size in Brushed Stainless
Telegraphing Lingerie Curbside