Watermelons by the pallet-load sport a QR Code to watermelon.org, for info on everything watermelon. But they are preaching to the choir. I has seen my wife buy 6 watermelons at a click, and can certify the event because it is me who gets to carry them from the basement garage upstairs to the kitchen. I have also seen her purchase what I estimate to be the equivalent of 60 services of cherries, strawberries, kiwi, oranges, and watermelon for only 2 of us for a week. If any of you represent the Fruit Marketing Board and need a cute spokesmodel, please think of my wife.
Follow Watermelon posts at…
“Pineapple Sold As Watermelon”
“Watermelon Slice Floor Mat Sells The Season”
“Luscious Balloon Watermelon“
“Watermelons Sport QR Code“
“Fencing Watermelon in the Produce Cooler”
“More Balloons as Produce Signs“
“Boxing Watermelon Prior to Sale“
For individual QR implementations and more see…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“
For a Pinterest Photo Board on QR visit…
QR Codes in Retail
On a closely related topic try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“
For produce country of origin signage SEE …
“Country-of-Origin Shelf ID“
“Country-of-Origin Eyebrow Add-On“
To stay within fruits SEE…
“Fencing Watermelon in the Produce Cooler”
“Cooler Door Lime Cross Sell“
“Lemon and Limes Shelf Managed”
“Genetically Modified Food Sales”
“Fencing the Produce Cooler“
“Dr. Richter’s Guide to Fresh Produce“
To focus tightly on one particular fruit SEE…
“Selling One Banana or the Bunch”
“Banana Tray with Label Holder”
“Banana Basket at the Cashwrap”
“Banana Tree on Wheels“
“Banana Hook With Straight Entry”
For broader cooler fixture coverage SEE…
“Soviet-Era Freezer Fixtures?“
“Kielbasa Shelf Management”
“Wire Fencing in Refrigerated Retail”
“Curbs as Shelf Management”
“Individual Serving Wire Baskets”
“Coffin Case Median Cross-Sell Grid“
“Sophisticated Yet Simple Cooler Signage“
“Store-Made Quality Promise“
“Health Conscious Cooler Signage“
“Country of Origin Sign Add-On“
“How to Merchandise Cooler Mold“
“Tiffany Ice Cream Cone Window“