Image Courtesy of DDI and POPAI

According to POPAI, Point-of-purchase Advertising International, the hot buttons for creative design to influence shoppers include: education, clear messaging, inspired messaging, strong design, shopability and navigation. But don’t listen to an advertising and store fixture hack like me. Go right to the horse’s mouth to get insights from Richard Winter, president of POPAI as presented in “How Creative Design Influences Shopper Behavior” in the Display and Design Ideas, June 2012 issue.

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases