A nicely done and even store-branded gift card rack sized specifically for Endcap use in the greeting cards aisles. What better cross sell than gift and greeting cards? A slotted back allows use of header-like inserts to Back Tag the gift card categories. One assumes these inserts and the gift card designs would change seasonally. My only question is would you fill the Endcap with these racks, or are you better off loosely spaced as here so that the eye is not overwhelmed and the rack contrasts with the Endcap? The small rack size and limited gift card offering could actually be the advantage here. The customer having already been overwhelmed with picking a greeting card from the aisles full of choices, a fast, easy gift card choice, not requiring much thought, might create maximum impulse sales.
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