I wasn’t quite sure what this meant but it is great psychology. On the one hand it promises “100% Customer Satisfaction” but informally hand lettered and strangely phrased it seems to provide some “wiggle room” on delivering that satisfaction. I asked for an explanation and was told if you place an order for pickup Friday, it will be ready at (or after) 3:00 pm. So in reality you will be 100% pleased if you do not stop for your order early. Come late. Smart businessmen these small shop owners. CLICK the thumbnail for an overview of other signage.

CONTRAST this communication with…
Store-Made Quality Promise

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

For hours related posts…
Sorry We’re Open
Complicated Business Hours Sign
100% Satisfaction by 3:00 pm
Retail Hours Subject to Change
Wolford Will Return
Out To Lunch Retail

For a visual Pinterest Board overview see…
Amenities: Store Hours in Retail