I wasn’t quite sure what this meant but it is great psychology. On the one hand it promises “100% Customer Satisfaction” but informally hand lettered and strangely phrased it seems to provide some “wiggle room” on delivering that satisfaction. I asked for an explanation and was told if you place an order for pickup Friday, it will be ready at (or after) 3:00 pm. So in reality you will be 100% pleased if you do not stop for your order early. Come late. Smart businessmen these small shop owners. CLICK the thumbnail for an overview of other signage.
CONTRAST this communication with…
“Store-Made Quality Promise”For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales”
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales”
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“For hours related posts…
“Sorry We’re Open”
“Complicated Business Hours Sign”
“100% Satisfaction by 3:00 pm“
“Retail Hours Subject to Change“
“Wolford Will Return“
“Out To Lunch Retail“For a visual Pinterest Board overview see…
“Amenities: Store Hours in Retail“