Brand does matter. The brand equity of the retailer, as well as the brand equity of the product on the shelf. Even you the reader, have a personal brand and reputation to maintain and project. Here are some thoughts on brand from from a business perspective. And if the non-marketer, non-visual-merchandiser business experts at Forbes can be interested in brand, how can you not be? Read more at Forbes… “Why A Brand Matters”
Branding is a very broad issue.
For intense localized branding SEE…
“Tide Olympics Collector Edition Bottle”
“Label Strip and Shelf Edge Sign Colors Match”
“Buy-Big, Save-Big at Shelf Edge”
“Shelf-Edge Philosophy of the Philosophy Brand“For alternate shelf-edge branding and treatment SEE…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Euro Slatwall Channel Inserts in Color”
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif”
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge”
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci”
“Why Store Branding Matters“