Large items with an irregular outline can stand out from visual clutter. Their contrast with their background can bring them into the foreground focus. Here “Total Girl” uses a silhouette technique to get in your face. But make sure your designer gets the visual mass and silhouetting right. For if a “sight leak” occurs, people will look through your promotion rather than at it. To insure visibility this sign makes use of heavy “white lining” or “channeling” around the pure type, albeit script, graphic. CLICK the thumbnail for a closeup of the very professional “Total Girl” hanging hardware.

COMPARE directly to…
See-thru Retail Sign Strategy
Totally-Visible Total Girl Sign” (This Post)
Devolving 3D Signage to 2D
Xmas Colors for Fall Men’s Scarf Display

For other posts where silhouetting is used see…
Flag Arm Has Skeg for Stability
Arm for Circular Foamcore Sign
Die-cut Shelf-Edge Branding by Butterfly
See-thru Retail Sign Strategy
Totally-Visible Total Girl Sign
Sign Circle: Table Stand
Sign Circle: Faceout Mount
Sign Circle: Direct Bar Mount
Sign Circle: Vertical Bar Mount
Sign Circle: Horizontal Bar Mount
Sign Square: Faceout Mount
Sign Square: Bar & Rack Mount
Sign Square: Shelf Edge
Sign Insert is Die-Cut Shape,”
3-Way Sign Clip Creativity,”
Odd Holder Violates Silhouette,”
Shelf Edge Micro Flags
Shock Absorber for Foamcore Sign
Clip Adds Speech Balloon to Merchandiser
Category Definition via Foamcore Sign Masthead
Cross Sell Postage Stamps at the Shelf Edge

For a visual Pinterest Board summary see…
Silhouetted Sign Strategies in Retail

SEARCH “Sight Leak” and “Sight Leak Mitigation

to research this visual concept by way of
in-store examples and additional commentary.

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

For other script-ish, chalk, and hand-lettered signs see…
Pumpkin as Holiday Sign Substrate
Hand-Lettered Wood Shingle
Fresh Farm Produce Chalkboard
Retail Hours Subject to Change
Invisible Chalkboard Promotion
Whale-of-a-Sale in Chalk
Always Hire an Artsy for Retail
Ralph Lauren Hand-Chalked Signs
One Sold Every 5 Seconds
Unattended Child Warning
Skeleton Staff Greetings
Hand-lettered, Custom-Fitted Levis.
Totally Visible Total Girl
How to Handle Product Migration
All Sales Very, Very Final
You Bought It, You Own It!
Chalk Boards Across Retail
No Free Taste Tests
Breathalyzer Test By Parachute Jump

For a visual Pinterest Board summary see…
Chalk Boards and Hand-Lettering in Retail