Package design is only an adjunct to main reporting here on FixturesCloseUp. But I had to comment on this totally masculine John Varvatos fragrance decanter and tester. Safety-latch, screw-on covers of this nature are typically only found on camping gear, fuel canisters, canteens, and well-designed captive-top hip flasks for alcohol. So in scanning the rows of fixtures, this tester and flagon drew attention. My wife shops perfume by fragrance (and free satchel with purchase). Obviously I shop cologne by what fits my male image of myself … true or not.
For Varvatos see…
“John Varvatos Top-Hat Skull”
“Fragrance Tester Goes Macho”
“Ralph Lauren, Varvatos, Kors Tag Team“
COMPARE directly to a different audience appeal at…
“Polo Branding Gets Aggressive”
For other unique fragrance posts SEE…
“Unhesitatingly Prada”
“Smell ‘O Vision Retail Rollout”
“Twin Fragrances in Bell Jars” and
“Fragrance in a Bell Jar Redux”
For Tester Groups and Line-Ups see
“Victoria’s Secret® Very Sexy Tester”
“Christmas-Exclusive Shelf-Edge Runner”
“Five Festive Christmas Fragrance Testers”
“L’Occitane® Doorway Testers With BOGO”
“Victoria’s Secret® Tester Plinth Lineup”
“Clinique® Slotted Stand for Men”
“Cosmetic Tester Lineup”
“Victoria’s Secret Tester Tableau of Fragrances”
“Chanel® Fragrance Cradle”
“Sephora® Hot Tester Lineup”
“Urban Decay® Upright”
“Tester or Personal Size Offer“
“Tester or Personal Size Redux”
“12 Tester Choices In-Store“
“Micro Bin Offers Tester”
“Small Amenity Details Count“
“Tester “Try Me“ Call to Action“
“Roundtabled Samplers”
“Painter’s Palette of Samples“
Follow Food Sampling at …
“Maines Source® Mellon Sampler Stand is Freestanding”
“Kings® Domed New York Cheddar In-Store Samples”
“NutHouse® Blown Glass Fishbowl Sampler”
“Euro Fixture™ Wine Tasting Barrel”
“Wegman’s® Buffet Samplers”
“Cut Fruit Samples Offer“
For Testers and Samplers in retail by Title see…
“Victoria’s Secret® Very Sexy Tester”
“Sam’s Club® FreeOSK Finish® Sample”
“Sam’s Club® FreeOSK Automated Sample Kiosk”
“Aroma Diffuser in Candle Merchandising”
“America’s Favorite Fragrance Tag Line”
“GripRite® Shelf-Edge Screw Sampler”
“L’Occitane® Security Tethered Testers”
“Rustic Hand Sanitizer D.I.Y.”
“Hand-Lettered Cart Engagement”
“Tiered Perfume Sampler Plinths”
“Fall Pantone® Pre-Mix Pitch”
“Branded Skulls and Roses Tester”
“Jo Malone Blackberry Collateral”
“3-for-3 Hawaiian BOGO”
“Restroom Aroma Therapy”
“Estèe Lauder® Fragrance Alchemy”
“Estèe Lauder® Jo Malone Backstory”
“Latest Greatest Try-Before-You-Buy”
“Victoria’s Secret® In-Store Autograph”
“Fresh Fruit as Perfume Prop”
“Nicki Minaj Scratch ‘N Sniff”
“Nicki Minaj Boob Tester”
“Gucci Mother / Daughter Offer?“
“At-the-Beach Sunscreen Try-Me“
“Formal “Try Me” Identifier”
“Tester “Try Me“ Call to Action”
“Bulb Atomizer vs Spray Pump Tester”
“Snoop Dogg Rolling Paper Sampler”
“Fresh Fruit as Perfume Prop“
“Swarovski Disk is Branded Tester”
“Tester Strip Vase and Catch Tray”
“Small Amenity Details Count”
“Tester Strip Offer at Shelf Edge”
“Free Samples, If You Dare!“
“In-Store Aromatherapy”
“In-store Champagne Bath Bubbler”
“Body Wash Test is In-Store”
“Fashion Forward Sampler”
“Fashion Forward Generic Sampler.”
“Sampler Offers Sloppy Seconds”
“Shelf Edge Display Pad Bottom-Mounts”
“Rubbing Shoppers Noses In It”
“Handsome Hand Sampler”
“Estèe Roundtabled Samplers”
“Painter’s Pallet of Samplers”
“Try Me Step-and-Repeat”
“Lash Curler as Objet D’Art”
“Fragrance Tester Goes Macho”
For a related thread see…
“Lady Gaga Refill on Fame”
“Color-Coded Fragrance Refill”
“NYC Free-Refill-On-Us™“
For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
For related Try-Me merchandising browse…
“Try-Me in Retailing Pinterest Board” for visual summary
“Try-Me Index Page” for all resources combined
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