L-shaped, this open wire divider is self-stabilized courtesy of the weight of the product stocked. To it’s credit, open wire sheds dust and dirt and does not interfere with cooler air circulation (except when placed atop solid shelves). In this case its disadvantages include an inflexible standard width, and standard depth that expends beyond the shelf edge. Still an interesting early idea possibly from an era before modern shelf management systems that allows flexibility in lift-out, re-sequencing of facings. Seen in Brighton Beach in a store with many traditional (read “old-style”) fixtures still in active and effective use. Note the Russian-language packaging in keeping with Brooklyn’s “Little Odessa” on the sea. Given the heavy duty construction and simple practicality. maybe this is actually an original, massively-overdesigned “Soviet-style” or Russian fixture. But considering that powder coat finish is a newer fixture concept, maybe this is not Soviet after all.
COMPARE directly to All American cooler fixtures at…
“Kielbasa Shelf Management”
“Wire Fencing for Refrigerated Retail”
“Curbs as Shelf Management”
“Individual Serving Wire Baskets”If “good, old fashioned fixtures” are your thing SEE…
“Traditional Bread Rack”
“Pimped-out Wooden Pickle Barrel”COMPARE directly to…
“Fencing the Produce Cooler”For broader cooler fixture coverage SEE…
“Wire Fencing in Refrigerated Retail”
“Soviet-Era Freezer Fixtures?“
“Kielbasa Shelf Management”
“Curbs as Shelf Management”
“Individual Serving Wire Baskets”
“6-Foot Coffin-Case Bridge”
“Coffin Case Median Cross-Sell Grid“
“Sophisticated Yet Simple Cooler Signage“
“Store-Made Quality Promise“
“Health Conscious Cooler Signage“
“Country of Origin Sign Add-On“
“How to Merchandise Cooler Mold“
“Cooler Door Lime Cross Sell“
“Asian Pear Literature on S-Hook”
“Dr. Richter’s Guide to Fresh Produce“For cooler merchandising humor SEE…
“Chinese Wieners On Sale”
“How To Keep Fashions Fresh”For even more choices SELECT…
“Cooler Merchandising” from the Categories Menu.