L-shaped, this open wire divider is self-stabilized courtesy of the weight of the product stocked. To it’s credit, open wire sheds dust and dirt and does not interfere with cooler air circulation (except when placed atop solid shelves). In this case its disadvantages include an inflexible standard width, and standard depth that expends beyond the shelf edge. Still an interesting early idea possibly from an era before modern shelf management systems that allows flexibility in lift-out, re-sequencing of facings. Seen in Brighton Beach in a store with many traditional (read “old-style”) fixtures still in active and effective use. Note the Russian-language packaging in keeping with Brooklyn’s “Little Odessa” on the sea. Given the heavy duty construction and simple practicality. maybe this is actually an original, massively-overdesigned “Soviet-style” or Russian  fixture. But considering that powder coat finish is a newer fixture concept, maybe this is not Soviet after all.

COMPARE directly to All American cooler fixtures at…
Kielbasa Shelf Management
Wire Fencing for Refrigerated Retail
Curbs as Shelf Management
Individual Serving Wire Baskets

If “good, old fashioned fixtures” are your thing SEE…
Traditional Bread Rack
Pimped-out Wooden Pickle Barrel

COMPARE directly to…
Fencing the Produce Cooler

For broader cooler fixture coverage SEE…
Wire Fencing in Refrigerated Retail
Soviet-Era Freezer Fixtures?
Kielbasa Shelf Management
Curbs as Shelf Management
Individual Serving Wire Baskets
6-Foot Coffin-Case Bridge
Coffin Case Median Cross-Sell Grid
Sophisticated Yet Simple Cooler Signage
Store-Made Quality Promise
Health Conscious Cooler Signage
Country of Origin Sign Add-On
How to Merchandise Cooler Mold
Cooler Door Lime Cross Sell
Asian Pear Literature on S-Hook
Dr. Richter’s Guide to Fresh Produce

For cooler merchandising humor SEE…
Chinese Wieners On Sale
How To Keep Fashions Fresh

For even more choices SELECT…
Cooler Merchandising” from the Categories Menu.