I have been to the Miracle Mile in Manhasset, I have shopped the Mall at Short Hills, but here is a truly “let it all hang out“ retail attitude from the King of Prussia Mall. The Milanj Diamonds Diamonds: Go Big or Go Home sign says it all. CLICK thumbnail to ponder this diamond mantra more closely. And to answer your unasked question, no I did not share this out-of-home advertising promotion to my wife, Margarit. And don’t you either! “Diamonds: Go Big or Go Home” would be an approach that interested her.
Compare and contrast…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
For The Mall At Short Hills resources see…
“The Mall At Short Hills Pinterest Board” (Pending)
“The Mall At Short Hills Index Page”
For one-word and pithy sales themes see…
“Kinky Cocktails 6-Pack Premium Pink Malt”
“Anywhere vs Any Occasion Gift Cards On Sale”
“Wolford® One-Word Sell Branded”
“How to Merchandise To Moody Customers”
“Happy Brazilian Wax Window Promotion”
“Nautica® Window Spells Warmth”
“Sale Promotion Written in Rhinestones”
“Faux Luggage Fashion Staging”
“Trojan Horse Meals-to-Go”
“Gotta Go To Mo’s® Branding”
“Fitted Dress Shirt Single-Word Description”
“Macy’s® Tell Me Something Pretty Mirror”
“The Tee-Shop Play on Tee-Shirt Name”
“Mannequins Head For the Swimming Pool”
“Are Energy Drinks True Fitness Drinks?”
“Love Flowers Brighten Mood in Apparel”
“Mitsubishi® Says Bring It On”
“Crayola Branded Change Machine?”
“Keurig In-Store Brand: Hero to Zero”
“Dream of Down at JC Penny”
“Uck Ran® Brand Update”
“Lucky® Brand vs Lucky Brand®”
“Saks® Made-Ya-Look Eyewear“
“Subliminal or Supraliminal Retail Messaging”
“Powerful One-Word Selling Proposition“
“Macys® Believe Christmas Meter”
“How Use Numbers to Engage Your Customers“
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For Diamonds: Go Big or Go Home and other Sales Psychology see…
“Diamonds: Go Big or Go Home”
“Do Not Touch Reverse Sales Psychology”
“Luxury Tenant Sales Psychology”
“Keyhole Window Dressing At Spy Store”
“Reverse Psychology Camouflage Fashion”
“Diamond Plate Sunglass Sales Psychology”
“Foxy Business Fashions Pink of London”
“Can’t-Have-Too-Many Aerie Sale Entry Easel”
“Just What Is An Average Figure Woman?”
“Retail Counts Down The Days ’Till Christmas”
“Campfire Seating At The Mall”
“Hanging Shelf-Edge Sign Holder is Store Standard”
“24-Hour Just-Picked Promise at Kings®”
“Hooligans Attack the Hilfiger® Brand”
“Medium Gouda Cheese Looms Large In-Store?”
“Ice Cube and Alcohol Merchandising Opportunities”
“Hygienic or Sanitary Shopping Cart Wipe Choices”
“Euro Fixture™ Proof-of-Concept or Bait-and-Switch”
“Bad Fonts Kill Store Merchandising”
“Friends-Don’t-Pay-Fees Banking”
“Have It All Sale Psychology”
“Hand-Lettered Cart Engagement”
“Defining Color by Name”
“Modell’s Counts Down to Christmas”
“Rayovac® Lasts Longer Than Who?”
“Sleepy’s® Zen Branding”
“Screw You Tool Try-Me”
“Express® Working It with Words”
“Subtleties of Dornbracht® Branding”
“Double Branded BOGO for Cliff Bar®”
“Selling Plush By The Inch”
“Cheap Label, Cheap Wine”
“Don’t Go Far … Shop Local”
“Why Analog Moleskine?”
“Macy’s Customer Favorite QR Code”
“Clarisonic® Value Pack Up-Sell”
“Hess® Early Age Brand-Building”
“Life-Size Scion® as Museum Prop”
“Diamond Plate For Manly Gift Cards”
“Cat Cleaning Chic”
“Shopping Defines Existence”
“Better Retail Through Chemistry”
“In-Store Jewelry Primitive”
“JCP Luggage Arrivals and Departures”
“Latest Greatest Try-Before-You-Buy”
“Pulitzer Prize Winning Staging”
“Whirlpool® Cross-Sells with Jenga®“
“Smooooooth Sell by Electrolux®”
“Love Your Look Mirror Psychology”
“Conduit Bender Decoy Pricing“
“DeWalt Three-Tier Price Strategy”
“Express® Urges Own the Moment”
“Hearty Thank You Decks the Halls”
“Hinged Best Seller Notice”
“Drop-in New Arrivals Sign”
“Polo® Winner’s Cup Psychology”
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler® Crazy Xmas Love”
“French Bull® Live Vivid Avoids Dazzle-Disaster”
“Coffee Delivery by Bicycle”
“Steel Cable is Try-Me Tether”
“Literature Central Goes Digital”
“Service is the Sell at Kay Jewelers”
“Wet ‘N Dry Rake Sale”
“Brown Paper Sales Psychology”
“Bubble Bath in Center Store”
“Ace Bandage Sells a Lifestyle”
“Designer Attribution in Retail”
“Guy-Girl Sales Segregated”
“Pet Boutique Shopping Bag”
“Bicycle Sells a Lifestyle”
“Caviar Fishmonger for the Upscale”
“Friends Don’t Let Friends Shop Chain Stores“
“Shop Shipping Crates Locally”
“Wayfaring on a Shopping Bag“
“Jewelry Sale for Baseballers”
“Walk In, Strut Out”
“Like-Father, Like-Son Fixtures“
“Life is Short, Buy the Shoes”
“6 Language Customer Contact Form”
“Nautica Brands by Boat”
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon”
“Feng Shui for Retailers”
“Carabiner Motivates Rope Sale”
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone”
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Love Henri Bendel Dress Form”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology”
“Pillows Provide Truly Soft Sell”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“Great Gifts Branded Tag“
For discussions of a more academic nature see…
“Be a Snot, Sell More”
“How Use Numbers to Engage Your Customers”
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“Psychology of New vs Old Money”
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“
“Store Layout Psychology Attacked“
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“
“Sales Psychology Index Page”
For all Black Fixture topics see…
“Black Color Fixtures Pinterest Board“ for a visual summary.
“Black Fixtures Index Page” of all resources.
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