Did you know that 93% of consumers place visual appearance and color ahead of other factors when shopping? How about that 85% of shoppers rate color as the primary reason they purchase a particular product. And lurking in the background is that color increases your brand recognition by 80%. Learn more in a huge infographic by KISSmetrics at “How Do Colors Affect Purchases.” Even though I don’t speak the language, I caught sight of this infographic through Erika at “Fascination for Shop Windows,” so check her site out if Spanish is your preferred tongue. CLICK the thumbnail for a hint of just a fraction of the information in this ultimate color infographic.
For individual posts on color in display SEE…
“Glorious Crayola Display Meltdown”
“Bulk Marketing in Spicy Colors”
“Selling Shirts by Color“
“Colorful Groucho Glasses Display“
“Prada Shoes Shade by Color
“Selling Pants by Color“
“Color Coded Back Tags“”
“Color-Matched Shorts and Sandals“
“Colorful Kangol vs Slouch Hat”
“Merchandising by Apparel Color”
“Selling the Color Spectrum”
“Naked Tees Fenced and Arranged by Color“
“Orange Shoes Appear in Apparel”For color in storefront and window design SEE…
“Vuitton by Invitation Only” and
“Earth Day Window Dressing in Cork”
“Window Creativity from Thin Air”For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“