Image Courtesy of KISSmetrtics

Image Courtesy of KISSmetrics

What is the Psychology of Color in Purchases? Did you know that 93% of consumers place visual appearance and color ahead of other factors when shopping? How about that 85% of shoppers rate color as the primary reason they purchase a particular product? And lurking in the background is that color increases your brand recognition by 80%. Learn more in an article and infographic at “The Power of Color: How Colors Influence Choices and Purchases.”  CLICK the thumbnail for a hint of just a fraction of the information in this ultimate color infographic.

For individual posts on color in display see…

Glorious Crayola Display Meltdown
Bulk Marketing in Spicy Colors
Selling Shirts by Color
Colorful Groucho Glasses Display
Prada Shoes Shade by Color
Selling Pants by Color
Color Coded Back Tags“”
Color-Matched Shorts and Sandals
Colorful Kangol vs Slouch Hat
Merchandising by Apparel Color
Selling the Color Spectrum
Naked Tees Fenced and Arranged by Color
Orange Shoes Appear in Apparel
Psychology of Color in Purchases

For color in storefront and window design see...

Vuitton by Invitation Only” and
Earth Day Window Dressing in Cork
Window Creativity from Thin Air

For retail typeface, type size and color references see…

Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

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